PROS – ALÉ new equipment supplier for the BAHRAIN VICTORIOUS team

After Movistar Team and Groupama FDJ, Alé, the Veronese cycling clothing brand – which can boast of 100% Italian production of very high technicality and quality – succeeds, from May 1st, the previous supplier of the Bahrain Victorious team, of which it becomes, in fact, a partner and technical sponsor, until the end of the season.

Source: CP

The Bahrain Victorious team now wears Alé and the collection made available to Landa, Pello Bilbao, Colbrelli, Capecchi, Milan and the other riders is the PR-S collection, whose technicality has been the subject of numerous checks.

The design of the jersey, on the other hand – with the exception of the manufacturer's logo, of course – has not undergone any significant changes, precisely because of this change of equipment supplier in the middle of the season: a rather unusual situation in the professional world.

The reliability of the PR-S range

Directly inspired by the close collaboration with some of the best teams at the head of the international cycling circuit, the PR-S line by Alé represents, in every way, a concentrate of style and high performance at the highest level: a synthesis of research at its highest level and technical solutions developed by the brand during its many years of activity in the competition sector.

Alé technicians paid particular attention to the cut racing fit of this clothing line. Many in-depth studies on the different positions adopted by cyclists during races have been carried out, with the aim of obtaining a garment aimed at improving speed (by acting on aerodynamics) without sacrificing comfort, which is, in fact, a necessary and essential element for anyone who practices cycling. The result? Garments that can be defined as a "second skin", with cuts reduced to a minimum and flat seams that envelop the body in an anatomical and aerodynamic way thanks to very high-quality work. In addition, thanks to "Body Mapping" technology, the strategic positioning of the fabrics used in the different areas of the body is carried out according to the specific needs of ventilation, breathability and protection.

In addition to the PR-S set, the Bahrain Victorious team will also use protective clothing (guscio jackets, softshell jackets, accessories) from the Klimatik® range. This is Alé's flagship collection, dedicated to protection: a technical concentrate of fabrics
breathable, waterproof and comfortable. Ideal for never being caught off guard on cold or rainy days.

« I am very pleased to announce this agreement with the Bahrain Victorious team. ", said Alessia Piccolo, CEO of APG srl, the company that owns the Alé brand. This is the third team in the men's World Tour that has the opportunity to wear our ultra-technical clothing this year. This partnership means a lot to us, it allows us to close an important loop, in terms of our communication and sponsorship activities. In addition to Movistar Team, Groupama FDJ and Bahrain Victorious in the men's World Tour, Alé is a partner of two teams in the women's World Tour, Movistar again and the team... of the house, Alé BTC Ljubljana. I also don't want to forget the Bardiani CSF Faizané team, the jerseys of the leaders of the Tour Enel Under 23 classification, the European Cycling Union (UEC) and the French Cycling Federation (FFC) which, last year, brought us immense satisfaction by winning the World Championships, with Julian Alaphilippe. »

About Alé
Alé, a brand of APG srl, is part of the Zecchetto group, which also includes the brands Cipollini (bicycles) and DMT (sports shoes). The brand, based in Bonferraro di Sorgà (Verona), produces high-quality cycling clothing, both customized and for its own collections. Alé is a company that is not afraid to break away from classic patterns and believes in audacity and courage. This strong temperament is immediately evident in its style. Sold in over 35 countries, all Alé products are the result of Italian talent and meticulous attention to detail. They meet the highest quality standards. Sponsor of several World Tour teams, including the Alé BTC Ljubljana Women's Team, the Movistar Team, the Groupama FDJ Team and the Bahrain Victorious Team, Alé also works alongside famous Pro Continental teams such as the Bardiani CSF Faizané Team. The company supports cycling, all disciplines combined. It is an official partner of the UEC jerseys and the jerseys of the French Cycling Federation. It is also close to young cyclists through various initiatives, including a partnership with the Giro d'Italia U23, whose sixth stage, in 2021, will start from the company's headquarters in the province of Verona.