Bytager the publication "PROS – Alé Cycling joins the BikeExchange World Tour team from 2022"
Alé signs a two-year partnership with one of the most successful and oldest teams on the World Tour circuit: Team BikeExchange. For the team led by Brent Copeland, Alé provides its extensive textile expertise and its Research & Development laboratory, which has been dressing the greatest cycling champions for years.
Source: CP
The Australian team, led by Brent Copeland, celebrated its 10th anniversary in the World Tour in 2021. GreenEDGE Cycling, the organization that coordinates Team BikeExchange, has 430 victories to its name and athletes like Michael Matthews and Simon Yates in the men's team and Amanda Spratt in the women's team.
The Alé brand will join the Australian team from January 1, 2022, bringing its expertise in the field of textiles and its Research & Development laboratory, which has dressed the greatest cyclists
champions over the years. The garments will be made from the PR.R and PR.S lines, with fabrics and cuts specially designed by Alé to help Team BikeExchange riders achieve their
performance objectives.
Alessia Piccolo – CEO of APG (the company that owns Alé): “ It is with great pleasure that we announce this partnership with Team BikeExchange. We will be outfitting the team with our unique design, providing them with the best textile engineering in cycling apparel. Our Style Department is already working on the graphics, which will be as impactful as ever. While we wait to discover the new jersey and the new team lineup for 2022, I wish the whole team the best in their preparation, and I look forward to starting to collaborate and win together.«
Brent Copeland – Managing Director of Team BikeExchange: “ We are very happy to start this new partnership with Alé, a brand that invests heavily in our sport, both in terms of marketing and research and development and regarding high-quality products. These two aspects are very important to us because they can support us in the growth of our team both in terms of international visibility and for the performance of our athletes. We are only at the beginning, but we plan to continue growing together for many seasons.«
Bytager the publication "PROS – Alé Cycling joins the BikeExchange World Tour team from 2022"
