Bytagand the publication "Oakley presents its new collections dedicated to cycling"
Oakley announces the launch of its all-new episode “Be Who You Are,” introducing the 2022 cycling collection in the words of Team Oakley cyclist Mark Cavendish. This chapter shows that cycling is more than a sport: it is a catalyst for human strength, power and freedom, empowering the rider to explore an infinite number of trails and paths.
Source: CP
As part of its campaign, Oakley is collaborating with South African cycling group Fixie Fit and BMX rider Wanga Moshani. The partnerships explore not only the talent on the bike, but also the ways in which the group and Wanga support, empower and energize their communities when they’re not on the bike. They tell the story of how cycling has become more than just a mode of transportation, but a vehicle for self-expression and a way to find purpose, family and community.
Fixie Fit is a South African urban cycling team comprised of local artists, filmmakers and fashion designers. Since its inception, Fixie Fit has evolved into a cycling community that celebrates diversity and inclusion within the BMX world. Wanga Moshani is a South African BMX rider who started cycling at the age of 10. For over a decade, he has been part of Velokhaya, a cycling academy that provides young people from underprivileged communities with training, coaching and support on and off the bike. As the reigning Elite Champion of the South African BMX Championship, Moshano wants to show others how cycling can change lives.
« At Oakley, from the very beginning, we have viewed cycling as a catalyst for humanity. From world-class athletes to small, local communities of mountain bikers. From the streets of New York to the fishing villages of Brazil. From a little kid on his first bike to the legend of Mark Cavendish. Cycling is more than a sport, it’s a catalyst for human possibility. ", said Caio Amato, International Marketing Director at Oakley. We want to inspire cyclists around the world to believe in themselves and enjoy what they do. »
Alongside the brand new “Be Who You Are” episode, Oakley presents its 2022 cycling collection, including helmets, sunglasses, sportswear, accessories and protective equipment for various riding conditions, routes or mountain bikes.
The collection dedicated to cycling on route 2022 features aerodynamic, abrasion-resistant, breathable, hyper-stretch fabrics, as well as reflective protections for good visibility, so that all cyclists can enjoy a sublime experience on the saddle. Also in the collection, we find the Kato, the revolutionary sunglasses that shook up the eyewear industry when they arrived on the market in 2021. Equipped with Prizm Road lenses, they allow you to detect the slightest changes in the texture of the route and quickly see dangers like stones, pebbles and potholes. The collection embodies the heirstagOakley's cycling on route with premium products developed to meet the demands of cyclists of all levels.
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