Rotger Stickers: stick the emotion, roll the passion!

"I have an idea!”: do you remember this short sentence that can say a lot? It crosses our mind like a flash and most of the time ends up falling like a cheese soufflé, because we don’t trust it, and because we tell ourselves that it already exists. Do you remember the beginning of the story? The one about this genius designer who, on the other hand, had followed through with his idea. This story was that of Fred Rotger. This week, we wanted to hear about his company…

By Jean-François Tatard – Photos: DR

Le sticker de Rotger Stickers has come a long way since we visited it a year and a half ago… Indeed, a little over 1000 productions later, it is now much more than a simple advertising object. It has become a real fashion phenomenon. In the Île-de-France region, there are now counters that have not been personalized by Fred Rotger. Available in various forms, the sticker is widely used for customization purposes, whether it is to decorate your GPS meter or your helmet or bicycle frame. And now the wheels…

It was when we placed an order on the brand's website to customize ENVE wheels that we realized that there had been a lot of developments since we came to meet him in spring 2022.

A true object that carries urban fashion, Where and how did this real craze for this decorative adhesive come from, which was born in Fred Rotger's garage?

A surprising beginning

To begin with, what is a sticker ? Well, It is generally vinyl, polymer or monomer, printed or dyed in the mass then cut using a digital machine, the plotter. The back side of the sticker is adhesive, with either so-called permanent glue, or temporary glue, allowing the latter to be repositioned. This latter solution is often adopted in the case of interior adhesive decoration.

When it first took off in the 70s, the most common use of sticker was that of advertising. It was not uncommon to see brands like Coca-Cola distributing large numbers of its logo stickers, particularly through the famous caravan on the routes of the Tour de France – thus improving the popularity of the brand and impressively increasing its visibility in the daily lives of users. Currently, le sticker is used in various fields, from advertising to the world of personalization and decoration, the use of this image vector in our daily lives is, so to speak, limitless.

Many bicycle equipment sellers have chosen to use stickers to shape the style of their flagship models. This is for two reasons. Firstly the cost, because it is indeed much more economical to personalise a bike with an adhesive deco kit than by carrying out a personalised painting. The condition of reversibility: personalising your bike gives it a unique touch but when reselling, depending on the decoration envisaged, this can pose a problem. The advantagetagand with the stickers, is that it is possible to change the decoration in just a few minutes and that it is not a definitive customization. The possibility of returning your bike to its original state is indeed a real advantagetage.

The stickers in the field of cycling

The bicycle industry is a demanding field where the use of stickers is daily. Outside the realm of customization, the stickers are used for technical markings, those displaying characteristics, sizes, models, labels, etc. Or even of each component for example (behind the pedals, on the derailleurs, under the saddle, etc.).

However, those used to customize the wheels are of a completely different nature. Made from tough and durable vinyl, the stickers such as, for example, the stickers of the frame (lettering representing the model or brand of the bike for example) are subjected to severe tests and must be able to withstand the daily aggressions encountered in urban use but also, off-road for certain bikes such as Gravel or mountain bikes. The vinyls used must be of very good quality and able to withstand constraints such as high heat (from -20 ° C to + 45 ° C), bad weather, high-pressure washing (in this case, the quality of the glue and perfect installation are also additional safety features), hydrocarbons (imperative, especially in urban use) and so on ... As such, at Rotger Stickers, Fred has chosen to use only the best vinyls from manufacturers who are committed to real quality, a guarantee of safety and quality offering us a level of service premium. Rotger Stickers' manufacturing technique is exclusive and is also a major reason why many of us order from them. stickers personalized.

An additional stamp

Le sticker in the bike has become over the months more than a simple utilitarian object intended to convey an advertising image. Today it is an article intended largely for the field of customization and which is increasingly used by cyclists. Brands like Mavic now offer their customers the possibility of giving their wheels a personalized look when ordering. Gone is the only yellow that has long made the brand unique, for example, the French wheel brand offers the colors you want for rims and various custom decorations. Customizing a frame, a meter, a helmet or wheels gives them character and value, and Rotger Stickers has understood this well.

Customizing a frame, a meter, a helmet or wheels gives them character and value, and Rotger Stickers has understood this well.

The website, an essential showcase

Beyond entrepreneurial success, the website of our passionate self-entrepreneur stickers personalized for the bike stands out as a dazzling showcase of creativity. Each pixel reveals the story of a dedicated family, because behind each design there is not only an ingenious mind, but also the involvement of his wife and two daughters. The site thus becomes a family platform where art, love and determination blend harmoniously. From unique designs to personal touches, it is a collective adventure that comes to life in the form of stickers vibrant. Explore this captivating site www.rotgerstickers.com to discover how this family fuses ingenuity and passion, adding a warm dimension to every creation that rolls out of their workshop. An entrepreneurial success that shines through family ties and the vibrant colors of their site.

In conclusion, It is clear that the stickers Rotger Stickers have invaded the pelotons and over the weeks, they have become more democratic. Now it is an everyday object in the Parisian peloton and also in neighboring regions and even abroad. Rotger Stickers has been exported internationally. Available in various forms and adapted to all uses. Its evolution is incredible and the technicality of the materials used in its very design, offer it a versatility that other marking solutions cannot boast of having... We can't wait to see how far this great company will continue to go!

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