A new virtual edition of the race for the pink jersey starts on BKOOL, the most important event of the year for home trainer enthusiasts.
Source: CP
The professional cycling season is coming to an end to make way for the major events in the world of virtual cycling. A few days after Pogacar's exhibition in Lombardy, RCS Sport and BKOOL are teaming up again for a new virtual edition of the Giro d'Italia, which will allow all cycling fans to experience the same sensations as their idols on the routes Italian.
To take part in the Giro d'Italia Virtual 2024, all you need is a Smart-Trainer or Smart-Bike and a subscription to the BKOOL indoor cycling platform. Any cyclist will be able to try the virtual experience for free from home, thanks to the 30-day trial period available on the website www.girovirtual.com. The Giro d'Italia Virtual 2024 is a unique opportunity to experience all the adrenaline and magic of the Corsa Rosa from the inside.
The event brings together all the real stages, recorded during the last edition of the Giro d'Italia and offered to participants through highly realistic immersive simulation technology. The virtual cycling experience will also welcome special guests such as Alberto Contador, Chris Froome, Óscar Freire, Remco Evenepoel, Tim Merlier or Mikel Landa, among other stars. Participants will be able totagfollow their idols' training without leaving home, while interacting with them through their Instagram profiles.tagRAM.
According to Álvaro Galindo, Head of Development at BKOOL: “ imagine that you are facing the ramps of Mortirolo, dressed in the Maglia Rosa, and you’re fighting to get past a Danish cyclist and an Australian cyclist who are trying to leave you behind. Or sprinting through the streets of Naples, fighting to get away from the peloton with thousands of fans cheering you on at the finish line. At BKOOL, we’ve worked for a year to create the most realistic and spectacular virtual cycling experience on the planet, and we couldn’t be happier with the result."
According to Roberto Salamini, Marketing and Communications Director of RCS Sport: “ The BKOOL project dedicated to the Giro d’Italia is a unique opportunity to expand the appeal and reach of one of the most iconic cycling events in the world, targeting an ever-wider audience. The possibility of participating virtually not only strengthens the loyalty of cycling fans, but also offers an innovative experience to new users, allowing them to personally experience the emotion of the Giro. Furthermore, the use of cutting-edge VR technology and digital platforms reinforces the perception of the Giro d’Italia as a cutting-edge event, creating lasting value for sponsors and stakeholders through an innovative and highly engaging platform."
The Giro d'Italia 2024 Virtual will feature new stages every 15 days until May 2025, and will end with a grand draw among all participants. Pink jerseys, exclusive experiences at the next edition of the Giro d'Italia and many other surprises will be up for grabs.
