Bytagand the publication "ALE' and the French Cycling Federation: together until 2018"
ALE renews its partnership with the FFC and as an official partner and supplier of the French cycling federation and its French team, the Italian company will be alongside the French cycling teams until the Los Angeles Olympic Games 2028.
Source: CP
Athletes from the French teams will continue to wear ALÉ technical clothing during international competitions and on French Cycling Championships, all disciplines and categories combined.
Since the start of their collaboration in 2014, ALÉ and the French teams have gleaned nearly 700 medals. Notably, during the recent world championships in Andorra, France won 20 medals, highlighting the effectiveness and support of ALÉ outfits for high-level performances.
Thanks to this partnership, the athletes of the French teams will continue to wear ALÉ technical clothing during international competitions. This commitment is also reflected in the French championships, all disciplines and categories combined, where the winners will proudly wear the tricolor jersey adorned with the ALÉ logo.
This partnership, established by the In Yellow Consulting agency, marks a real collaboration between the FFC Performance unit and the R&D department of the Italian brand. Exchanges over the years have allowed tester of numerous technological innovations, ensuring continuous product development and a precise response to the needs of athletes, as demonstrated by the recent 2024 jersey.
Alessia PICCOLO – CEO of APG SRL
« Our partnership with the French Cycling Federation plays a major role in our international marketing and commercial development. We are proud to have supported and equipped the French Teams for over a decade. This collaboration is essential for us, as it allows us to constantly innovate by working hand in hand with the FFC. Like all enthusiasts, we were thrilled by the exploits of French cycling in 2024 and are eager to accompany the French Team towards new successes for this new Olympiad.
Michel CALLOT – President of the FFC
"The French Cycling Federation is proud to continue the adventure with the cycling equipment supplier ALÉ, until 2028. I attach great importance, both on the technical and aesthetic aspects, to the outfits of the French Teams. For more than 10 years, ALÉ has perfectly met the challenges formulated by the National Technical Directorate. Today, we have a French Team that has everything it needs to perform in the various sporting events, and those up until the 2028 Olympic Games."
