Bytagand the publication "KOO Eyewear Hype: cycling glasses between style and performance"
The new HYPE glasses combine innovative technical features with a characterful design to offer uncompromising visual performance. From the original style of the frame, designed to ensure optimal ventilation, to the Zeiss toric lens, for great visual comfort.
Source: CP
KOO Eyewear presents HYPE, the new eyewear with a bold design that features innovative technical features for unprecedented visual performance. Mainly intended for cycling on route, HYPE is a sporty goggle featuring large air vents on both sides of the frame, as well as an opening in the center of the frame. Thanks to the unique central positioning of the air vent, HYPE ensures a constant airflow to prevent the lenses from fogging, making it suitable for the most intense activities. Design elements such as the square shape and linear style give it a sporty and eccentric appeal for those looking for a balance between style and technicality.
“HYPE represents a new way of designing cycling glasses for KOO Eyewear", comments Simona Tironi, the brand's marketing manager, " and the design of these glasses is unlike any product we have ever made previously: its unique style, combined with optimal ventilation, has been created with the needs of professional athletes in mind.
Indeed, In addition to an aesthetic design, the essential characteristics of sports glasses are preserved in HYPE thanks to advanced performance-oriented ergonomics, a wide field of vision and wraparound temples for maximum stability.. On the surface, the glasses appear to be built with two separate lenses, but looking at them from the inside, you will notice that it is a single lens: a solution that has allowed KOO Eyewear to adopt a Zeiss polycarbonate toric lens, i.e. with a double curvature shape, for high visual comfort. HYPE is compatible with KOO Eyewear's Optical Clip for the adaptation of corrective lenses.
A combination of technical features that makes HYPE particularly appreciated by experienced cyclists, including members of the Red Bull – BORA – hansgrohe team who have it as part of their KOO goggles.
Finally, the decision to develop the mount with 45% of polymer materials of organic origin makes these glasses a product that also meets the needs of consumers who are increasingly sensitive to sustainability issues.
The HYPE collection includes 9 different color variations which uniquely combine fashion elements with high-performance functionality.
HYPE is available for preview on the kooworld.cc website at the price of € 200, and from January 2025, the collection will be available in all stores.
