Bytager the post "New Canyon/SRAM Zondacrypto Jersey Revealed With New Design"
Known for lighting up races with its style and spirit, CANYON/SRAM Zondacrypto will also light up the peloton in 2025 with its new design.
Source: press release
An extraordinary jersey for extraordinary performance
2024 was Canyon/SRAM's finest season yet, with Kasia Niewiadoma embodying the team's racing spirit by winning both the Flèche Wallonne and the Tour de France Femmes with Zwift.
Each year's design takes its name from the inspiration of its designer. This year is no different. From the hand of designer Mckenzie Sampson comes his "Infinitum" concept.
The 2025 design features a nebulous wave of coral, pink, red, turquoise and purple, creating a gradient as a base layer. Graphic elements and new textures are layered to create an energy-evoking pattern on the jersey and upper bib shorts.
“I am somewhat obsessed with the ebb and flow that comes from running. The constant dynamics and stimuli make running a real assault on our senses. It is this feeling that I wanted to communicate through the 2025 design. The colors and graphics model the dynamic physical and emotional states of running and visualize how we conserve and use energy.”, Sampson said.
In addition to a central Canyon logo, the apparel collection also features logos for new primary partner Zondacrypto, as well as SRAM, which supplies the team's high-end RED eTap AXS drivetrains and brakes, and Zwift, whose annual Zwift Academy competition gives riders the chance to win a Canyon/SRAM Zondacrypto contract.
The Canyon/SRAM Zondacrypto Generation team of talented and promising riders will also be wearing the same dynamic kit. The team is made up of African road racing champion route continental Ese Lovina Ukpeseraye (NIG), the triple Rwandan running champion route and TT Diane Ingabire (RWA), as well as Selam Amha Gerefiel (ETH), Jule Märkl (GER), Awen Roberts (GBR). and Maddie Le Roux (RSA), as well as new recruits Joelle Messemer (GER), Florence Nakagwa (UGA) and with a place for the 2024 edition. The winner of the Zwift Academy will be announced in early February 2025.
Beth Duryea of Canyon/SRAM Zondacrypto: “Our visual identity is a big part of what we stand for as a team. We have a history of being disruptive, diverse, vibrant and eye-catching – just like our kit. This style has earned us a huge fan base. I’m always incredibly honoured when I see fans wearing the kit too.”
A strong lineage
From 2021's Interstellar theme to 2022's Astral Burn and 2024's Harmonic Riff, previous seasons' kits have seen Canyon/SRAM set a design benchmark that few can compare to.
where to find it
Anyone who wants to represent the team can wear the collection themselves.
The high-quality kit is available in both men's and women's styles, exclusively on canyon. com or on the Canyon app from mid-January 2025. From there, you can order items like the short-sleeved aero jersey and bib shorts. Complete the collection with all the complementary accessories like the headband, neck warmer, racing cap and aero racing gloves.
