Marion Rousse teams up with Ekoï to design her first textile collection

French cycling equipment brand Ekoï has chosen Marion Rousse as its new face. Ekoï and the former French champion worked together for several months to design the “MR by Ekoï” collection, which consists of 5 different products (jackets, jerseys, tights, base layers and neck warmers). Several capsules will be launched in the coming months throughout the seasons of the year. The entire collection is available from December 20 on the website ekoi.com.

Source: CP

As women's cycling becomes trendy again, thanks in particular to the exceptional work carried out by Marion Rousse since 2022 on the sidelines of the Tour de France Femmes with Zwift, Ekoï wanted to pay tribute to the career of the former French champion by asking her to design its very first textile collection. Mindful of current concerns, Marion Rousse and her new technical equipment supplier have worked on products that meet the specific expectations of female riders while displaying an elegant style, soberly branded "MR by Ekoï".

A true icon and spokesperson for women's cycling in France and internationally, Marion Rousse represents better than anyone all enthusiasts, whatever their level. Ekoï is particularly proud, thanks to this partnership of values ​​established with Marion Rousse, to be able to support cyclists on a daily basis and give them moretagand confidence in themselves during their training or outings with friends. Accessibility, perseverance and creativity are the key words of this first promising collaboration.

Aesthetic, lifestyle and technical products

For this first winter-themed capsule, we're focusing on comfortable, insulating fabrics. The winter cold and the heavy rain won't dampen the spirits and motivation of the participants. From ultra-protective thermal jackets to tights that guarantee flawless insulation, not to mention enveloping jerseys and underlayers, each product has been carefully made in Europe in the workshops of the Var brand and testand then approved by Marion Rousse during her training in Andorra.

With its water-repellent and breathable materials, its pastel tones or its more moderate colors, this "MR by Ekoï" collection is like its muse: discreet but at ease on all terrains. This spirit is also found in the price range from €99 to €250.

Marion Rousse, cycling champion, TV consultant and director of the Tour de France Femmes with Zwift:

 "I am trueI am very happy to launch this “MR by Ekoï” collection in my name. It’s a first for me, and I never imagined I would get to this point when I started cycling at the age of 6. In addition, it’s an honor to collaborate with the Ekoï brand, which is particularly close to my heart. I have worn their outfits several times, as has my family. On this collection I was able to select the colors, materials and cuts of the different products with the teams, a truly exciting and enriching work phase. It is a brand that speaks to me deeply, because it is aimed at both ultra-professional cyclists and cycle touring enthusiasts.

Céline Milan, Textile Manager at Ekoï :

 "We are delighted to launch the "MR by Ekoï" collection, the result of our collaboration with Marion Rousse. All the teams took great pleasure in co-designing this collection alongside Marion, an emblematic figure of cycling in France and internationally. Through this launch dedicated to women's cycling, we affirm our commitment to supporting the development of a sector in full expansion with more and more enthusiasts and practitioners. Like Marion, we hope that this collection will appeal to... " 

=> All our articles New products