Bytagand the publication "Sidi Sport, with its SIDI brand, enters the Register of historical brands of national interest"
La SIDI brand, property of Sidi Sport, was registered in the Register of Historic Marks of National Interest, a reconbirth that rewards more than fifty years of dedication and expertise in the production of cycling and motorcycling products.
Source: CP
Established by the Ministry of Economic Development, This title is reserved for trademarks registered or used continuously for at least fifty years, used in the marketing of products or services created by Italian companies having a strong connection with their local territory .
Founded in 1960 in Maser, Sidi is today reconworld-renowned for its production of technical footwear for cycling and motorcycling. The company revolutionized the sector by introducing innovative technologies such as dial closures, carbon soles and anti-hyperextension systems, setting new standards of excellence. Collaborations with legendary athletes including Francesco Moser, Giacomo Agostini, Alberto Contador, Chris Froome and Tony Cairoli have strengthened the unique relationship between the brand and the world of competitive sport. Since its integration into the Italmobiliare holding company in 2022, Sidi distributes its products in more than 60 countries, continuing to design and produce solutions in Italy that enable athletes to achieve peak performance. The inclusion in the Register of Historic Brands underlines Sidi’s continued commitment to preserving its identity, rooted in strong Italian traditions and a vision for the future.
Davide Rossetti, Managing Director of Sidi Sport, said : " Being registered in the Register of Historical Brands of National Interest is an important milestone and a symbol of continuity in our vision. Following the path traced by Italmobiliare when it chose Sidi, we have the responsibility to approach the future with enthusiasm, while respecting the values of quality and innovation that have guided us until now. This reconbirth underlines our identity, built on solid territorial roots, which will continue to guide our journey"
