Groupama-FDJ to ride with Miche wheels in 2025

Miche, the company from San Vendemiano, is the new technical partner of the Groupama – FDJ cycling team for the 2025 season , by providing wheels and components from the range Race Division, a line designed to meet the needs of professional runners.

Source: CP

Groupama-FDJ to ride with Miche wheels in 2025

Gregory Girard, CEO of Miche, announces the signing of a technical sponsorship agreement between the company and the French cycling team Groupama–FDJ. This is a strong commitment from both parties, united by a common goal: to be leading players on the World Tour cycling circuit.

Gregory Girard, CEO of Miche, said:

"It is with great pride that we become the technical partner of the World Tour Groupama – FDJ Cycling Team by supplying them with our wheels. These wheels have become one of our company's flagship products and already bring us a lot of satisfaction in terms of sales. This is a crucial step for the Miche brand: for the first time our wheels will be used by a World Tour team , a goal we achieved by dedicating many resources to improving the product, through several wind tunnel testing sessions and numerous tests on route carried out with professional runners. But this is only a first step: Our goal, in addition to increasing the prestige of the Miche brand, is to further raise the level of our product."

Groupama-FDJ to ride with Miche wheels in 2025

Jérémy Roy, Technical Director of the Groupama – FDJ cycling team, said:

“Our partnership with Miche begins with their famous wheels, the cornerstone of our agreement. However, it extends beyond that to encompass other innovative components which, once integrated, will significantly improve our team's performance. Miche's deep understanding of cycling will be essential in propelling our team to new heights. Additionally, Miche's in-house production capabilities are a key factor in creating this collaboration. Their ability to tailor components to the specific needs of each rider will allow us to optimize performance and consistently achieve superior results. This partnership will also facilitate the co-development of new products, thus strengthening our advantagetagand competitive. »

Groupama-FDJ to ride with Miche wheels in 2025

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Guillaume Judas

  - 53 years old - Professional journalist since 1992 - Coach / Performance support - Former Elite runner - Current sports practices: route & allroad (a little). - Strava: Guillaume Judas

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