Abouttager the publication "BRITISH CYCLING chooses ALÉ as new cycling clothing supplier"
British Cycling et Ali are pleased to announce that they have signed a new partnership. The prestigious Italian clothing brand becomes the official partner of cycling clothing for the next four years.
Source: CP
Alé will make use of his classic italian craftsmanship and its meticulous attention to detail to deliver high quality cycling clothing, characteristic of the brand, for all seven Olympic and Paralympic disciplines, as well as for non-Olympic disciplines, both for training and competition.
In addition, Alé will provide jerseys for the winners of national series and championships.
Stephen Park CBE, Performance Director of the British Cycling Team, said: : " As GBCT, we are renowned for our world-class training and competition apparel and needed a partner who could not only meet our current level of performance, but also work with us to continually develop these standards as we begin our preparations for the Los Angeles 2028 Olympic Games. Alé has already expressed their commitment and enthusiasm to work with our internal team to advance further innovations in fabric, design and aerodynamics, ensuring athletes feel proud and confident in the new jersey as they set out to inspire the nation. »
Alessia Piccolo, CEO of APG, the company that owns Alé, said: : " For Alé, it is a huge honour to be the official partner of British Cycling. For over three decades, we have been equipping champions, bringing innovation, passion and high-quality clothing to the routes of the WorldTour. This new collaboration with the Great Britain cycling teamtagrepresents a unique opportunity to continue creating increasingly high-performance garments across all GBCT disciplines, expertly crafted and which we are incredibly excited and proud to take on. »
British Cycling commercial director Darren Henry said: : " We are delighted to begin this new chapter with Alé as our Official Cycling Clothing Partner for the next four years. We welcome them to British Cycling’s growing portfolio of commercial partners and look forward to working with them to help them grow their brand in the UK market. »
Abouttager the publication "BRITISH CYCLING chooses ALÉ as new cycling clothing supplier"
Very good choice. It made me want to see what they do on the amateur side.