Bytager the publication "INEOS Grenadiers and KASK extend their partnership"
The Italian company and the British World Tour team are extending their partnership, renewing their commitment to working together to develop cycling helmets with solutions aimed at improving performance and comfort, without compromising cyclist safety.
Source: CP
For twenty years, KASK has been the Italian company specialising in the development, design and production of top-quality helmets, which has also established itself internationally thanks to its partnership with the INEOS Grenadiers, the most decorated team in the history of modern cycling. And it is precisely because some partnerships produce great results that KASK and the British team have decided to renew the collaboration agreement.
The partnership between KASK and INEOS Grenadiers, now in its sixteenth season, is one of the longest-standing in the WorldTour and will continue along the same lines as the first handshake in 2010: the joint development of helmets capable of meeting ever-increasing demands for performance, protection, thermoregulation and comfort.
Since the partnership began, INEOS Grenadiers have enjoyed numerous victories with KASK, including seven yellow jerseys at the Tour de France, three overall wins at the Giro d’Italia and two at the Vuelta a España. This is in addition to three triumphs in the monumental classics, two hour records and numerous other victories in the WorldTour.
“We are delighted that our partnership with INEOS Grenadiers has been extended, as their contribution to the design and development of our helmets has been invaluable since our partnership began in 2010. Their meticulous attention to detail and unwavering approach to performance has driven us to continually improve our helmet range and deliver on these expectations. We are very proud to extend this partnership and look forward to many successes together in the future,” comments Diego Zambon, CEO of KASK.
“Our long and successful partnership with KASK has always been based on innovation in helmet design to ensure both rider safety and performance. Together, we have set new standards in both areas over the past 15 seasons. Extending this important partnership means continuing this philosophy and ensuring our riders have the best helmets in every race, for every terrain and in all weather conditions.” ", adds John Allert, CEO of INEOS Grenadiers.
The active involvement of INEOS Grenadiers engineers and athletes in the design and development of KASK helmets has contributed to the development of iconic models such as Valegro, appreciated for its lightness, ventilation and comfort, as well as Mistral et Bambino Pro Evo, two helmets that took the concept of aerodynamics to the extreme, using air at their forefronttagand in time trials. Element, meanwhile, has raised standards in terms of safety, aerodynamics and ventilation to a whole new level. And finally Nirvana, the new model for 2024, designed for maximum speed and minimum air resistance thanks to its innovative design and aerodynamic lines.
Bytager the publication "INEOS Grenadiers and KASK extend their partnership"