Bytagand the publication "Pirelli, partner of the Alpecin-Deceuninck team until 2029"
This partnership strengthens Pirelli's presence on the World Tour and XCO World Cup circuits and contributes to the future development of the Italian company's bicycle tire ranges.
Source: CP
Pirelli signs a partnership agreement until 2029 with the Belgian team Alpecin-Deceuninck, one of the most successful and victorious teams on the World Tour circuit.
For them, the first race of the season will be the 2025 Tour Down Under in Australia and, from this event, the team's Canyon bikes will officially be equipped with Pirelli tires. Pirelli products will also equip the Alpecin-Deceuninck Development Team bikes.
During the tests on route, the athletes will have P ZERO RACE TLR RS tires, the tubeless ready Made in Italy:, specially designed for racing, which are at the forefront of the Pirelli range for high-level performance. For the most demanding events, such as the Northern Classics or the Strade Bianche, riders will be able to count on the P ZERO RACE TLR, a versatile tyre, and on the CINTURATO Gravel tyre family for gravel races. Finally, for the Olympic cross-country and short-track cross-country events, Pirelli will make available its MTB SCORPION XC range, available in different variants and profiles.
The Alpecin-Deceuninck cycling team boasts world-class athletes. Among its riders, the Belgian squad includes the winner of Paris-Roubaix and the Tour of Flanders 2024, the winner of Milan-Sanremo 2023 and the reigning Gravel and Cyclocross World Champion Mathieu van der Poel; the winner of Milan-Sanremo 2024 and the winner of the green jersey of the Tour de France 2023 Jasper Philipsen; as well as Sam Gaze, the 2023 MTB XCC World Champion.
"Pirelli continues its development in the world of high-level cycling competitions by teaming up with another World Tour team: Alpecin-Deceuninck is a team prestigious company with great ambitions and which was the first to transform the approach multidisciplinary into a true team philosophy. For us, it is at least as important than the sports results, because it allows us to develop the product for all disciplines and with athletes with a broad technical sensitivity", confided Samuele Bressan, Global Marketing Manager of Pirelli Cycling. "From the route off-road, through Gravel and MTB, we collaborate with technicians, mechanics and all team athletes, whatever their level, with the aim of offering them, and by extension to all cycling enthusiasts, ever more efficient tires”.
Mathieu van der Poel was able to familiarize himself with Pirelli's P ZERO RACE TLR RS tires during a recent stagand training and delivered his enthusiastic impressions: " These I really like the tires. I was able to tester a little here in Spain and their grip is excellent, especially on these routes which, especially in the morning, can be slippery. I always feel like I have complete control over my bike, and it's very pleasant ".
Philip Roodhooft, the team's general manager, said: "It is a source of pride for us to collaborate with Pirelli. Our technical department was very enthusiastic about the of the first tests of tires, an enthusiasm which was then confirmed among the athletes. The The main element was the quality of the product, but it is clear that Pirelli's global dimension and its reputation as a reliable brand also weighed in our decision. We have the belief that Pirelli can not only help us to perpetuate the excellent performance of recent years, but also contribute to continuous improvement that we strive to achieve every day.”
Bytagand the publication "Pirelli, partner of the Alpecin-Deceuninck team until 2029"