Bytager the publication "Elastic Interface launches a campaign for the safety of cyclists on the routes in Italy"
« Drive at a safe distance, not on instinct » : Elastic Interface's new initiative to promote cyclist safety on the route has started. A company van has been specially equipped to convey the message of caution and respect towards cyclists on the routes of the province of Treviso, near the brand's headquarters.
Source: CP
Elastic Interface, an Italian brand specializing in the production of innovative and sustainable padding (chamois leathers) for cycling clothing, has launched a new awareness campaign dedicated to cyclist safety on the route.
“Drive at a safe distance, not on instinct” : the message of attention and respect towards cyclists appears on a company van which, since January 8, has been traveling the routes most frequented urban areas by cyclists in the province of Treviso, near the brand's headquarters.
The initiative, also bytagee with Paola Gianotti, the Italian brand ambassador, aims to raise awareness among motorists and cyclists of the importance of takingtager the route in a safe and respectful manner.
In Italy, the topic is still relevant. In fact, in the first month of 2025 alone, several accidents, including fatal ones, have already occurred. This reminds us how crucial it is to pay attention to all road users. route, especially to those who are most vulnerable.
Elastic Interface highlights the importance of a cultural shift in the way we partager the routeThe law is not enough, it is still necessary that everyone users, cyclists and motorists respect the code of the route and coexist in a civilized manner.
Bytager the publication "Elastic Interface launches a campaign for the safety of cyclists on the routes in Italy"
