Bytagand the publication “Trek strengthens its commitment to a more sustainable future”
Trek Bicycle continues its transformation towards more responsible cycling with the publication of its Sustainable Development Report 2024. True to its desire to take concrete action for a better world, Trek is taking a new step in terms of reducing its carbon footprint andcommitment to more sustainable practices.
Source: CP
Concrete actions for a measurable impact
Since publishing its first report in 2021, Trek has implemented ambitious initiatives to limit the environmental impact of its business. This year, the company announced that its Short-term targets have been validated by the Science Based Targets Initiative (SBTi), ensuring a trajectory aligned with scientific recommendations on reducing greenhouse gas emissions.
Among the major advances of the 2024 report:
- Transition to cleaner aluminum : Trek now sources aluminum from factories powered by renewable energy, reducing emissions from the production of some frames by up to 70%.
- Increased use of recycled materials : recycled foam in helmets, bottles made from 95% plants and plastic-free packaging.
- Optimizing batteries for electric bicycles : Trek extends their lifespan and facilitates their recycling thanks to concrete solutions, in partnership with Call2Recycle.
- Renewable energies : Trek now powers 100% of its global headquarters and main factory with clean energy and aims to achieve this goal for all of its infrastructure by 2030.
- Encouragement towards sustainable mobility : thanks to programs like PeopleForBikes and Trek Foundation, Trek invests to make cities more cycle-friendly and accessible to all.
A call to action for the entire industry
Trek is not just acting alone, but is inviting the entire industry to follow suit. The company is implementing more demanding standards for its suppliers a pairtagand openly shares its actions, with the ambition of inspiring a global transformation.
« We're not here just to make bikes, we're here to make a difference »Says John Burke, President of Trek Bicycle. " This report illustrates our progress, but above all our commitment to continue to go further. »
Bytagand the publication “Trek strengthens its commitment to a more sustainable future”
