Berria Bikes, a pioneer in bicycle customization, strengthens its positioning in the sector with the new version of its IRIS configurator, which now allows you to customize both colors and components, offering a complete experience that is more accessible and exciting than ever, from inspiration to delivery, even on mid-range models.
Source: CP
A process that seduces the senses:
- Custom painting: In collaboration with the prestigious Italian company Lechler, offering a wide range of finishes.
- Selecting top brand components custom-made for precise fit and superior performance.
- Ergonomic fit: Total comfort tailored to the cyclist.
IRIS is distinguished by:
- Customization of colors, variants and components.
- Premium Brand Components: Berria chooses high-quality components from premium brands reconnaked, unlike other brands that only use homemade products.
- Custom Accessories: Add unique details for a distinctive bike.
- Personalization at a new level: more accessible, more comprehensive and more exciting.
- PDF download with unique number: Facilitates order management at the nearest distributor.
- Configuration Backup and Restore: Allows you to explore and refine the configuration.
A commitment to personalization and emotion. Since 2013, customization has been part of our essence. With IRIS,
We democratize this experience, allowing moretagand cyclists to design their unique bike, adapted to their style and their budget. » – David Vitoria, CEO of Berria Bikes
