Alé unveils its personalization service Alé Custom Lab

Imagine a cycling outfit that perfectly reflects the spirit of your team or group, designed with exceptional craftsmanship and cutting-edge textile technology. That's exactly what Alé offers with its brand-new service, Alé Custom Lab™, designed for amateur teams, small cycling collectives, and even elite teams. No matter your level, Alé puts its expertise at the service of your identity.

A leading brand in the world of technical cycling clothing, Alé is launching this unique service to allow each group to ride with a custom livery. No more standardized outfits: here, we're talking exclusive designs, imagined to fully represent you. Alé Custom Lab™ is much more than a simple customization tool. It's a creative adventure where every detail counts.

Tailor-made support, step by step

With Alé Custom Lab™, teams are guided from A to Z. Need a striking design? A graphics team helps you integrate sponsor logos, bold colors, or unique patterns. Looking for comfort and performance? You choose from models tailored to your requirements. To ensure everything is perfect, size fittings are provided, and fast, careful delivery tops it all off.

The heirtage Alé, from the pro peloton to amateurs

With thirty years of experience, a significant portion of which was forged alongside pros, Alé brings the same high standards to everyday cyclists as champions. Based in Verona, the brand outfits global leaders: the national federations of Slovenia, France, Denmark, and the United Kingdom, not to mention prestigious teams like Bahrain Victorious, Groupama-FDJ, and Fenix-Deceuninck. Alé now makes this expertise accessible to everyone.

A think tank for outfits that make a statement

Alé Custom Lab™ isn't just a service, it's a true creative workshop. The goal? To transform the soul of your group into unique clothing, combining style and technicality. Whether you're an enthusiastic amateur or a seasoned competitor, this is your chance to shine on the route with an outfit designed for excellence.

To dive into the world of Alé Custom Lab™, visit https://alecycling.com/pages/custom.

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