Ligne Roset, French publisher-manufacturer-distributor of contemporary furniture, and Origin, a French brand specializing in high-performance bicycles, have combined their expertise to offer a limited edition of the bike route Fraxion GTR. This project combines the fields of design and cycling through an object that combines technicality, innovation, and aesthetics.
The idea for this collaboration was born during a photoshoot organized by Ligne Roset for the launch of the Kashima sofa. Shot in the home of Yves Amiel, co-founder of Origine, this event highlighted the similarities between the two companies. Yves Amiel and Rémi Lefèvre, both passionate about design and architecture, spoke with Antoine and Olivier Roset, general managers of Ligne Roset. From these discussions emerged a joint project aimed at promoting French expertise, quality, and customization, while reaching out to a community of enthusiasts.
The Fraxion GTR, the flagship model of the range route d'Origine, is a bike designed for speed and precision. Its monocoque carbon frame incorporates UML (Ultra-Light Molding) technology and is based on the principle of Dynamic Response for optimal responsiveness. Its aerodynamic geometry, inspired by racing, includes fully integrated cables, a low-profile seatpost and a streamlined cockpit, offering a balance between efficiency and comfort.
In this special edition, Ligne Roset brings its distinctive touch with ten Pantone shades applied to the frames, wheels, and seatposts. The work on the leather upholstery, the covers, as well as the stitching on the handlebar tape and saddles, reflects careful attention to detail, blending functionality and aesthetics.
This first limited edition includes ten bikes, which will be displayed and sold in selected Ligne Roset stores around the world, including Paris, New York, Los Angeles, London, Berlin, Shanghai, and Dubai. In addition, a larger special edition is being prepared for future inclusion in the Origine catalog. This will be available on the Origine website and in select Ligne Roset showrooms in France and abroad.
According to Olivier and Antoine Roset, general managers of Ligne Roset, this partnership is based on a human encounter and a vision bytagof innovation and French manufacturing. Yves Amiel and Rémi Lefèvre, co-founders of Origine, emphasize the alliance between artisanal excellence and refined design, embodied by this collaboration.
