Bytagand the publication "Opening of the first Van Rysel store in Lille"
Van Rysel opens its first store in France: a temple of high-performance cycling in Lille
Van Rysel, Decathlon's high-performance cycling brand, is taking a new step forward with the opening of its very first store in France. Nestled in the heart of the BTWIN Village in Lille, this new 330 m² space is more than just a store: it's a true living space dedicated to cycling enthusiasts, where innovation, performance, and community come together.
Photos: Laurent Sanson / LS Medianord
A space to experience the passion of cycling
Carried by the heirtagFlemish cyclist, Van Rysel has quickly established itself since 2019 as a world reference thanks to its bikes route and gravel, its technical clothing, its accessories and its connected home trainers. This store flagship embodies the essence of the brand by offering total immersion in its universe:
- A complete product range: discover the latest Van Rysel bike models, such as the RCR-F, RCR and XCR, as well as high-performance equipment tested by the professional teams Decathlon AG2R La Mondiale and Van Rysel Roubaix.
- A personalized experience: benefit from expert advice, a dedicated workshop, postural studies and tailor-made services to optimize your practice.
- A place of partage: the store will host events, meetings with professional riders and riding sessions with the brand's design teams, located just above.
Lille, cradle of cycling and Van Rysel
Choosing Lille for this first store is no coincidence. Rooted in a city where cycling is a true culture, Van Rysel is strengthening its connection with the local and international cycling community. This location will become a focal point for enthusiasts, competitors, and those curious about innovation.
« Opening our first store in Lille, where it all began for Van Rysel, is a source of immense pride., confides Maxime Delabre, Marketing & Communications Director of Van Rysel. It is not just a space to showcase our products, but a place where our passion for performance and innovation comes to life. »
Meet us at BTWIN Village
Ready to dive into the Van Rysel universe? Visit the new store at BTWIN Village in Lille and explore the brand's latest products. For more information, visit www.vanryselcycling.com.
Bytagand the publication "Opening of the first Van Rysel store in Lille"
