Bytager the publication "Trek and Shimano collaborate on the all-new Project One ICON design"
Trek and Shimano unveil an exclusive collaboration: the Project One ICON Chroma DURA-ACE
Trek and Shimano are once again joining forces to launch a rolling work of art: the Project One ICON Chroma DURA-ACE paint job. Announced today from Waterloo, Wisconsin, this creation celebrates the heritagetagThe legendary Shimano DURA-ACE groupset, which has been powering the industry's most successful bikes for decades, including the first models from the Project One configurator over 20 years ago.
An alliance at the height of innovation
This isn't the first collaboration between Trek and Shimano, but this third Project One bike designed in tandem marks a major milestone. This project embodies a shared vision: to push the boundaries of design, innovation, and craftsmanship in the world of cycling.
Exclusively available on the bike of route Trek Madone SLR 9, the Chroma DURA-ACE paint scheme is directly inspired by the aesthetics of DURA-ACE components. The deep black frame mirrors the sleek crankset, while blue accents, taken from the iconic LED on DURA-ACE derailleurs, add a dynamic look. The ribbed design of the DURA-ACE hoods adorns the seat and head tubes, adding subtle texture to the bike's smooth, aerodynamic silhouette.
Performance and customization
Equipped with the latest Shimano DURA-ACE components, this bike is a true ode to performance. Riders can customize their unique model via the Project One configurator, available at Trek retailers worldwide.
Create your masterpiece
Ready to design your dream bike? Discover the Project One ICON Chroma DURA-ACE and let your creativity run wild. For more information, visit the dedicated page: https://trek.bike/dura-ace.
Bytager the publication "Trek and Shimano collaborate on the all-new Project One ICON design"
