Bytagthe publication "Pogačar and Continental enter into long-term partnership"
Multiple Tour de France winner Tadej Pogačar has entered into a long-term partnership with Continental, the world leader in tire technology. This relationship is based on shared values: performance, safety and mutual respect on the route, for all users of the route.
Source: CP
Continental has long been a trusted name in both the automotive and cycling worlds, and this new partnership with one of cycling's greatest modern talents marks a natural extension of that dual commitment.
Safety and performance – confidence on two or four wheels
Continental's high-performance tires for cars and bicycles are popular with drivers and cyclists worldwide. Their innovative technology gives them grip and reliability in everyday use, as well as the ability to push their limits in races where every second counts.
« Top-level performance is not only the result of talent, but also of a constant quest for development. Continental and I, for example,tagWe have the ambition to always make the most of our possibilities, both in terms of sport and development. This partnership was therefore an obvious one. " says Tadej Pogačar.
Whether on route Whether in high-level cycling or in the sport of cycling, safety is paramount. Like millions of motorists, the multiple Tour de France winner relies on his equipment in the most critical moments. As a professional cyclist, I know how crucial it is to trust your tires. Without the right equipment, I wouldn't have become the rider I am today. " says Pogačar.
« Cycling is about more than speed: it's about awareness, respect and teamwork. ", explains Kelsey Rollet, global marketing manager for bicycles at Continental Tires. Both Tadej Pogačar and Continental are synonymous with consideration and cooperation on the route. »
Egemen Atış, Head of Strategy, Analytics and Marketing at Continental Tires EMEA, added: “ Risky maneuvers, miscalculations, and thinking only of oneself don't win races. Tadej's ability to see the bigger picture, combined with his extraordinary talent, makes him not only the best cyclist in the world today, but also the ideal partner for Continental. »
This partnership will aim in particular to promote understanding and respect between motorists and cyclists. Pogačar and Continental are committed to improving dialogue between road users. route and to increase security for all. The routebelong to everyone. With this partnership, we want to promote mutual respect, the foundation of safer streets, whether you're on two wheels or four. " says Egemen Atış.
Continental's commitment to cycling
Continental has been firmly established in the world of cycling for many years. During the Tour de France, the world's most iconic cycling race, not only do all support vehicles run on Continental tires, but several top teams, including the victorious team in 2024, ride on Continental tires. Continental is also a major sponsor of the Giro d'Italia, equipping all official support vehicles with its car tires to ensure increased safety over the race's challenging 3 kilometers.
Bytagthe publication "Pogačar and Continental enter into long-term partnership"
