Apollo Tyres Ltd announces the signing of two strategic partnerships to strengthen the presence of its Vredestein bicycle tire brand in France. These agreements aim to expand the availability and awareness of the range, relying on two specialized distributors: Triangle SAS for tires dedicated to urban and daily mobility, and Alternativ Sports for the high-performance tire segment.
Triangle SAS: heading towards urban mobility
Founded in 1998, Triangle SAS is a major player in the distribution of urban mobility solutions and cycling components. Present in major French cities with an extensive network of retailers, the company will now offer a selection of Vredestein tires for city and touring use, including flagship models such as the Perfect Tour and Dynamic City, as well as suitable inner tubes.
Alternativ Sports: expertise at the service of performance
Since May 1st, Alternativ Sports, reconNu for its catalog of premium cycling products and its specialized sales team, distributes Vredestein tires dedicated to performance. Models offered include the Superpasso and the Fortezza Senso Superiore, as well as accessories and inner tubes. Thanks to its close ties with the French cycling community and its focus on premium products, Alternativ Sports is a key partner in supporting Vredestein's expansion in the sports segment.
An ambitious expansion strategy
« These collaborations with Triangle SAS and Alternativ Sports will allow us to reach new cyclists and boost our sales in France. ", explains Nic Knippers, Head of the TWT Division at Apollo Tyres. We are excited about this exciting partnership, which will make our products accessible to a wider audience. »
These new agreements are a continuation of the partnership with Audace Sports, which Nic Knippers was keen to recognize for its commitment over the past two years.
A complete range for all cyclists
The Vredestein range of Apollo Tyres covers all cycling needs: urban, route and gravel. Among the new products, the Superpasso Pro, a tire route This high-performance, competition-ready tire features a lightweight casing and TriComp technology for optimal grip in all conditions. Available in both tubeless and tubeless versions, it marks the beginning of a new line of racing tires, with further launches planned for 2026.
For gravel enthusiasts, the Aventura stands out with its versatile tread, ideal for off-road trails, with a robust casing and a reinforced shoulder for better traction. The Aventura Seta, meanwhile, is designed for cyclists riding primarily on route, but wanting to occasionally venture onto soft surfaces, thanks to a smooth central tread and more pronounced shoulders.
