Bytager the publication "Giant Store celebrates its 15th anniversary with an event in Paris"
On May 17, 2025, the Giant Store network marked its 15th anniversary with a cycling event in Paris, entitled "La Boucle des 15 ans." More than 70 cyclists participated in this 110 km ride linking the seven Giant Stores in the Paris region, in the presence of Jérôme Chagnon, Managing Director of Giant France, as well as partners, customers and brand ambassadors, including professional cyclists Pierre Rolland and Jérôme Cousin.
Photo: ©Damien Rosso
Since the opening of the first Giant Store on Île Saint-Louis in 2010, the network has grown to include more than 130 points of sale in France. To celebrate this anniversary, "La Boucle des 15 ans" was organized as a highlight, connecting Parisian stores by bike in a friendly atmosphere.
A journey through Paris
The event began at 7:30 a.m. with a safety briefing at the Giant Paris Notre-Dame store. At 8:00 a.m., around fifty participants registered via the Giant France website set off, gradually joined by around twenty other cyclists. Led by seven motorcyclists, the peloton passed through iconic locations such as the banks of the Seine, the Pont Alexandre III, and the Champs-Élysées, before stopping at the Giant Paris Batignolles store.
The route continued to Giant Boulogne, where participants met with local resident Sean Kelly. Stops also took place at Giant Antony, where the technical team carried out quick repairs, and then at Giant Corbeil and Giant Sucy-en-Brie, where a 1-minute lunch break was held with a buffet and a relaxation area.
The group then joined Giant Store Paris 12 before completing the circuit at the historic Giant Paris Notre-Dame store, where a refreshment stop with Taiwanese flavors concluded the day.
The words of Jérôme Chagnon
Jérôme Chagnon, general director of Giant France, hastaghis feelings about the event: “ This Boucle was a wonderful opportunity to celebrate our shared passion for cycling, alongside our ambassadors like Pierre Rolland and Jérôme Cousin, store managers, partners, representatives from the Taipei office in France, and cyclists from all walks of life. Returning to the Giant Notre-Dame store, the starting point of our network in 2010, was a symbolic moment. Traveling through Paris to iconic sites, safely thanks to the supervision of the bikers, made this day memorable. These 15 years of work and passion were marked by this wonderful experience. »
The Golden Jersey with Pierre Rolland
To celebrate this anniversary, Giant Store has launched the "Golden Jersey" campaign with Pierre Rolland, from April 15 to October 12, 2025. A limited edition of collector's jerseys is available for sale in Giant Store stores. Each jersey has a unique number, allowing 15 randomly selected buyers to win vouchers worth up to €8, valid in stores.
This initiative aims to build customer loyalty while boosting sales during the summer season.
For more information and to view the regulations, go to: giant-bicycles.com/fr/reseau-giant-store-fete-ses-15-ans.
