KOO, Santini, Pirelli, San Marco, POC, HJC, and DMT, with the new POGI'S SUPERLIGHT shoes developed with the world champion, are unveiling their new products this week. Check out our selection of new cycling and triathlon products from July 18, 2025.
DMT POGI'S SUPERLIGHT: shoes designed to climb higher
DMT unveils the POGI'S SUPERLIGHT, an ultra-light cycling shoe (195g in size 42, 11% lighter than the previous model) developed with Tadej Pogačar for the 2025 Tour de France. Featuring a lightweight carbon sole, a 15% lighter and more aerodynamic upper, and a replaceable rear heel counter, it optimizes performance intagIce-Key technology, which incorporates digital identification, remains a unique innovation. Pogačar, with 100 victories already under his belt, is wearing this model to aim for the yellow jersey. Price: € 439 - Contact : dmtcycling.com
Pirelli unveils the SmarTUBE RS, a revolutionary inner tube
Pirelli launches the SmarTUBE RS, a TPU inner tube offering 12% less rolling resistance than the first Pirelli TPU model, with a lighter weight (32g) and a 32% increased thickness for puncture resistance. Combined with the P ZERO Race RS tires, it guarantees performance close to tubeless, ideal for mountain racing.tagand time trial. Available in sizes 26/35-622 with Presta valves, it is sold at € 29,90 - Contact : pirelli.com
POC Cytal Lite: Ultralight helmet
POC unveils the Cytal Lite, an ultralight helmet (less than 200g in size M) for the 2025 Tour de France, optimized for climbs and hot conditions. Featuring advanced ventilation and a polycarbonate shell, it ensures protection, comfort, and freshness, even at 20-30 km/h. Developed with the EF Pro Cycling team, it is available at € 350 - Contact : poc.com
Selle San Marco unveils three new lines of saddles
Selle San Marco is launching three ranges for modern cycling: Pro Series, adopted by pros for its performance and comfort; Shield, designed for mountain biking and gravel riding with an integrated mudguard; and Shortfit 130, a compact saddle for an optimal aerodynamic position. Available from July 2025, these saddles combine technicality, ergonomics, and durability. More information on sellesanmarco.com
KOO Nebula, the multi-sport glasses
KOO Eyewear unveils the NEBULA, a 21-gram rimless sunglasses designed and manufactured in Italy for athletes across a wide range of disciplines. Featuring a toric nylon lens, they offer comfort, protection, and optimal visual performance. Available in six vibrant colors, with photochromic options, they ensure a stable fit for various sports. Price: € 180 (mirror) and € 220 (photochromic) – Contact: kask.com/com
Santini Collection Arrival Paris-Champs-Élysées
Santini celebrates the 50th anniversary of the Tour de France's arrival on the Champs-Élysées with the Arrival Paris-Champs-Élysées collection. The Arc de Triomphe and Dash jerseys, made from Polartec® Power Stretch™ fabric, offer comfort, breathability, and style, with technical details such as UPF 30+ UV protection and a zippered pocket. The Arc de Triomphe design includes bib shorts, gloves, socks, and a cap, while Dash pays tribute to the first finish in 1975. Price: from 16 € (socks) at 170 € (bib shorts) – Contact santinicycling.com
HJC Sports Launches the FURION 3 Oracle Red Bull Racing Helmet
HJC Sports launches the FURION 3 Oracle Red Bull Racing helmet, a special edition combining a bold design with the "FOREVER REBL" inscription and advanced HJC technologies. Optimized for aerodynamics, it incorporates the SELFIT PRO™ fit system, COOLPATH™ technology for ventilation and SLID™ for increased safety. Ideal for sprinters, it is available at the price of € 279 - Contact : hjcsports.com
