Bytagand the publication "The Tour de France Femmes with Zwift: a revolution for women's cycling"
Four years after the launch of the Tour de France Femmes with Zwift, a groundbreaking study by Zwift, the world's leading cycling training platform, highlights the transformative impact this event has had on women's cycling. With increased visibility, professionalization, diverse talent, and a sharp rise in audiences, the sport is entering a new era. Discover the figures and testimonials that illustrate this dynamic in four key countries.
A viable career: the figures that speak for themselves
Women's cycling is no longer just a passion, but a profession in its own right. In 2025, 85% of respondents consider cycling an accessible career for women. Salaries reflect this evolution: the minimum wage in the Women's World Tour has doubled in five years, rising from €15 in 000 to €2020 in 31.
A new “Pro Team” category has been created, with a minimum salary of €20, which will reach €000 by 24.
In 2024, the average salary in the peloton was €40, and 000% of female riders reported earning more than €15.
A more competitive and inspiring sport
The 2024 edition of the Tour de France Femmes avec Zwift made its mark with a final finish of just 4 seconds between the top two riders, a historic record for all categories. Six riders from five different teams won stages, demonstrating an increasingly high level of competition. This intensity was driven by unprecedented visibility: the race was broadcast in 190 countries, accumulating 80 million hours of viewing in Europe, including 20 million in France.
« Previously, women's races were summed up as a brief summary after the men's. Today, women's cycling is reconnaked as a professional path in its own right ", confides Puck Pieterse, runner at Fenix-Deceuninck.
A concrete impact on practice and mentalities
The study reveals that 69% of women feel motivated to cycle moretage after watching the race, and 17% even bought a bike. Social media is amplifying this dynamic: the Tour de France Femmes accounts with Zwift now have 2,6 million fans, an increase of 700 in one year.
« The Women's Tour de France with Zwift shows the five-year-old girl I was that she can dream big. That dream is now a reality. ", bytagand Ruby Roseman-Gannon, runner at Liv AlUla Jayco.
Zwift, the engine of collective dynamics
With its campaign " Watch the Women ", Zwift is committed to shaping the future of women's cycling through community development, training programs, inclusive design, and media partnerships. The message is clear: the rise of women's cycling is a collective ambition.
Explore the the complete study 2025 and dive into the figures and testimonials that are redefining the future of women's cycling.
