LOOK Cycle, the iconic French racing bike brand, announces the reconduction of its long-standing technical partnership with Team Cofidis, sealed for nearly 15 years. This strategic alliance, a symbol of French excellence, will equip all Cofidis teams – men's, women's and para-cycling – with the high-performance 795 Blade RS frames, Keo Blade Carbon Ti pedals and the Keo Power power meter, now coupled with Campagnolo Super Record Wireless groupsets and Bora Ultra WTO wheels, following the global agreement signed at the beginning of the year.
Photos: ©ROMAIN LAURENT
Based on close collaboration between LOOK's R&D engineers in Nevers and Cofidis' performance staff, this relationship incorporates feedback from riders on the ground to refine products adapted to the requirements of Grand Tours and international competitions.
Since LOOK's return as official supplier in 2023, the team has shone with notable victories: a stage at the Giro d'Italia by Benjamin Thomas, two at the 2023 Tour de France (Victor Lafay and Ion Izagirre), one at the Vuelta (Jesús Herrada), the national women's title for Victoire Berteau, and multiple crowns in paracycling with Mathieu Bosredon and Katell Alençon. These successes validate the reliability of the technologies Made in France, combining bold innovation and artisanal precision – “ The Art of Cycling, French Style"
Benjamin Thomas, Olympic champion and Cofidis runner, emphasizes: “ It's a great thing to continue with LOOK. We know we can count on reliable and precise equipment, designed with teams who listen to us. Whether it's for sprints, stages of mytagWhether it's for the time trials or the chronos, their frames and pedals perfectly meet our requirements. As an Olympic champion, I know how much the smallest detail can make a difference. Continuing with such a committed French brand at our side is a real asset for the team. »
Federico Musi, CEO of LOOK Cycle, adds: “ This renewed partnership with Team Cofidis perfectly embodies our vision: to design and produce benchmark technical solutions in France, serving the performance of both riders and enthusiasts. Our teams are proud to contribute to bringing a French team to the highest international level, with our frames, pedals, and power measurement technologies now combined with Campagnolo groupsets and wheels to offer Cofidis athletes an even more powerful package. At LOOK, we believe in innovation based on rigor, passion, and collaboration, and this expanded partnership is a great illustration of this. »
Cédric Vasseur, general manager of Team Cofidis, concludes: “ We are very proud to continue our collaboration with LOOK cycles. Offering our riders all the expertise and technology of this iconic French brand was a priority. Since 2023, our partnership with LOOK has allowed us to develop ever more innovative and efficient equipment. We aretagWe share common values and a shared vision of cycling. With LOOK, we can be sure that we're offering our teams top-notch equipment that's constantly evolving. LOOK and Campagnolo have also enabled us to be the first team on the circuit to use a 13-speed groupset—a technological breakthrough that has proven to be a real success. I'm convinced that together, we'll continue to write beautiful pages in the history of cycling. This partnership is also a human adventure driven by enthusiasts and lovers of performance. »
This renewal, aligned with Cofidis' commitment through 2028 and Campagnolo's triumphant return to the WorldTour in 2025, propels the team toward new horizons of performance, at the intersection of French know-how and Italian innovation. For more information: lookcycle.com.
