Bytager the publication "Accell Group appoints William Perrier as Managing Director for Southern Europe"
Accell Group, the European leader in cycling with brands such as Lapierre, Raleigh, Winora and Haibike, has appointed William Perrier as head of Southern Europe (France, Spain, Portugal, Andorra).
A former top-level cyclist, Perrier has brilliantly repositioned Accell France since 2020, boosting sales and strengthening ties with retailers. His mission: to accelerate regional growth by focusing on innovation (electric bikes, mountain bikes, urban mobility), a solid distribution network, and locally adapted strategies. In 2024, Spain produced 309,900 bikes (+2,9%), Portugal dominates with 1,8 million units, and Andorra offers potential. premium liquors. Already Director General for France, William Perrier aims to consolidate Accell's leadership while promoting accessible sustainable mobility.
