For over a decade, Origine has been a pioneer in online bike configuration, setting industry standards. While competing configurators are often limited to high-end models or limited options, Origine is once again pushing the boundaries with its new photorealistic 3D configurator. Accessible to everyone, it allows you to customize every detail of a bike, regardless of budget, and sets a new standard for immersion and precision.
Complete and accessible customization
Since 2010, Origine has been introducing a unique concept: a configurator that allows you to customize not only the aesthetics (colors, decorations), but also every component of the bike, from the derailleur to the saddle. This approach, which covers all price ranges – from €1,500 to over €10,000 – adapts to all cyclist profiles. Whether you are a competitor, an amateur, or a casual cyclist, the configurator allows you to create a tailor-made bike according to:
- Your level: choice of gears and transmission.
- Your practice: tires, wheels, type of handlebars, peripherals.
- Your desires: personalized colors and designs.
- Your body shape: saddle, handlebar width, stem length, cranks, rider heighttage, seat post offset.
- Your budget: options for every budget.
What makes this experience even more unique is the real-time visualization, now in photorealistic 3D. Whatever the model – route, mountain bike, electric bike – or the chosen components, the visual rendering is exceptionally faithful, allowing you to see your future bike from all angles.
An immersive and innovative 3D visualization
Unlike the traditional industry approach, which is often limited to static profile images, Origine took on an ambitious challenge: to offer a complete and interactive 3D visualization. Initiated three years ago, this project required the modeling of more than 3000 component references with an unparalleled level of detail. Each part, from the inconspicuous internals to the textures, was reproduced with such precision that it is difficult to distinguish the 3D rendering from the real product.

This realism is the result of meticulous work in several stages:
- Faithful modeling: each component is recreated according to its exact dimensions, sometimes from 3D scans provided by manufacturers, sometimes directly from stock parts.
- Optimization: Reduced the number of polygons to ensure smooth browser performance.
- Texturing: adding realistic textures for optimal visual rendering.
The result? Total immersion that allows users to zoom, rotate, and explore their bike from every angle, with unparalleled visual quality.
An in-house 3D engine for total control
One of the most impressive aspects of this project is the development of a 3D engine entirely designed by Origine. Faced with complex technical challenges—such as managing chain lengths according to bicycle geometries or modeling sheaths and hoses (internal, external, or absent in the case of electronic transmissions)—no existing solution on the market met Origine's requirements. The company therefore took the bold step of creating its own 3D engine from scratch.
This choice not only guarantees a rendering perfectly adapted to customer needs, but also continuous scalability. Origine is already considering integrating advanced features such as augmented reality, virtual reality, and real-time modification of the bike's dimensions, paving the way for even more advanced customization.
An experience accessible to all
This new 3D configurator isn't just for the elite. Whether you're looking for an entry-level bike or a high-end model, the experience is the same: seamless, intuitive, and visually stunning. This democratization of 3D customization, combined with an interface accessible directly on the Origine website, makes this configurator a unique tool.
Try the configurator now: origin-cycles.com

