Bytager the publication "Cannondale launches BOPIS in France: buy online, pick up in store!"
Cannondale is revolutionizing the purchase of bicycles in France with its new BOPIS service (Buy Online, Pick-up In Store). This initiative, already a success in the Netherlands, combines the convenience of online shopping with the expertise of partner stores. Here's everything you need to know about this game-changing development for shoppers in France!
A simplified shopping experience
With BOPIS, Cannondale makes buying bikes, frames, equipment, and accessories easier than ever. Browse the online catalog at cannondale.com, place your order in just a few clicks, and pick up your product at a partner retailer. This service combines digital convenience with local expertise, ensuring your bike is perfectly built and ready to ride.
A helping hand for partner stores
The launch of BOPIS strengthens the relationship between Cannondale and its dealer network. This new sales channel offers advantagestagconcrete in stores:
- More visitors: In-store pickups attract new customers, opening the door to additional sales.
- Simplified management: no need for additional inventory, BOPIS orders are fulfilled directly.
- Top-notch service: resellers ensure fast and careful preparation for an impeccable customer experience.
France, a key stage in European deployment
Following a successful launch in the Netherlands in May 2025, France becomes the second European market to adopt BOPIS. Cannondale plans to expand the service to other countries in 2025 and 2026, refining the experience through customer and dealer feedback. This phased approach ensures a service that is increasingly tailored to cyclists' needs.
A customer-centric strategy
BOPIS aligns with Cannondale's vision: to place the cyclist at the heart of the experience. By combining digital innovation and local expertise, the brand strengthens its relationship with its fans while supporting its partners. Whether you're a competitor or an enthusiast, Cannondale supports you with high-performance products and a network of experts at your service.
Learn more? Discover the BOPIS service on cannondale.com/fr-fr/buy-online/bikes
