Bytagthe publication "Vazy: the bicycle at the service of a new way of living"
We spent an entire afternoon with Loïc Robbiani, founder of the Vazy app. Over coffee, personal anecdotes, and sincere confidences, he told us about his journey, his doubts, and his dreams. As the hours passed, one thing became clear: Vazy is not just another app, but a vision, a way to rethink our mobility and give cycling a new role in our lives. We left convinced, and eager to sharetagread this story with you...
By Jeff Tatard – Photos: DR
Before Vazy: a full life but without direction
We, passionate cyclists, know what it's like to turn our legs to move forward, sometimes without really knowing where the road leads. routeBefore launching Vazy, Loïc Robbiani lived a bit like this: a well-charted career, between marketing and sales, within large companies. He worked in the worlds of toys, sports, and veterinary medicine, navigating between responsibilities, constant travel, meetings, and quarterly objectives.
From the outside, everything seemed perfect: a solid resume, positions of responsibility, financial security. But inside, something was creaking. I spent my time in cars, planes, trains, running from one appointment to the next. I was no longer aligned. I wanted to give meaning to my life."
Sport already played an essential role in his balance. But he practiced it as a refuge, an escape. A life of intensity, without any real breathing space. Until the day the machine broke down.
The trigger: daring to leave everything behind to pedal differently
We know what it's like to be afraid of getting out of your comfort zone.. Loïc experienced this vertigo. Leaving a stable position, putting his career at risk, exposing himself to the gaze of others: “Am I putting my family at risk? Is it worth it?"
The trigger came from a double movement. First, the weariness of a life of endless motorized travel. Then, the deep, almost visceral desire to contribute to a change in society. "A close friend and I talked a lot. I wanted to shake things up when it came to mobility. Why not move around differently, more simply, more actively?"
The seed was planted. Covid was the watering can. The health crisis slowed the world down, opened up cracks, and allowed us to think differently. Loïc chose to leap into this breach. He sold his car. He decided to rethink his personal mobility. And above all: he decided to create Vazy.
The birth of Vazy: from an idea to a concrete project
As with a race start, the hardest part isn't always riding, but clipping the shoe into the pedal. Vazy's start looked like this: lots of energy, but great uncertainty.
We had to create a prototype (an “MVP”), find funding, convince partners, and build a team.I had nothing, just an idea. I had to sell a project, a concept. And that's the hardest part: convincing people when you don't exist yet."
Little by little, Loïc surrounded himself. A communications specialist, a few committed supporters, retailers ready to take the plunge. And above all: the first users. Because a project does not live without its community.
Vazy daily: transforming journeys into green money
Concretely, how does it work? The application reconyour active modes of transport are born (walking, cycling, scooter, and soon carpooling and public transport). With each active move, you accumulate pointsThese points become advantages.tages: discounts, vouchers, exclusive offers from local merchants.
Every pedal stroke, every step, becomes a doubly beneficial gesture: for your health and your wallet. Better yet: for the planet. The app calculates the avoided carbon footprint, materializing the real impact of each choice.
A user says that after a few months, she sold her car.. Others testify to a “90% more good mood"after changing their habits. These are not just numbers: these are lives that are becoming lighter, routines that are being reinvented.
Vazy’s strength also lies in gamification. Loïc says it himself: “Gamification is incredible. We even see it in animal education and training: we change behavior through play.“Here, we’re changing mobility behaviors. And it’s working.”
Supporting the Vazy adventure: when the community takes over
As in any great escape, there comes a time when the baton is passed. Today, it's up to the community to take part in the adventure.
Loïc and his team launched a campaign through crowdfunding in order to accelerate the development of Vazy: new functionalities, expansion of the partner network, anchoring in major French cities... Each contribution, even symbolic, becomes a collective pedal stroke towards more active and more sustainable mobility.
Supporting Vazy means encouraging a project that combines ecology, innovation and the pleasure of moving.
=> To discover the campaign and participate, visit the official website: www.vazy.app
Beyond the eco-friendly and fun side, Vazy is also a real bargain for the wallet. Thanks to the points accumulated for each active trip, users can take advantage of a vast catalog of partner brands and exclusive discounts. Well-known brands like Adidas, Etam, Promod, IKKS, Swarovski, Clarins, Marionnaud, Nocibé, Nature & Découvertes, C&A, King Jouet, Oxybul, L'Orange Bleue, Cap Adrénaline, Truffaut, Flixbus and many more, offer discounts of up to 17%. With a subscription Premium, these advantagestagThey're becoming even more interesting. In short, moving more also means spending less—a new way to combine health, ecology, and purchasing power every day.
Vazy is not just an app: it’s a social project
We cyclists know how much the bicycle can be a tool for escape, performance, and passion. But Vazy reminds us that it is also, and perhaps above all, a tool for everyday life. Cycling to work, picking up your children from school, cycling to the bakery: every journey counts.. And Vazy values them.
The app isn't just aimed at athletes or enthusiasts. It's also aimed at communities, businesses, and shops. For the former, it's a public policy lever in favor of sustainable mobilityFor the latter, it's a way to build loyalty and boost local businesses. For the third, it's a new form of purchasing power.
Loïc is convinced: “Vazy is at the crossroads of ecology, purchasing power and proximity. "
Loïc the entrepreneur: between doubts and convictions
But behind the app, there is a man. Loïc doesn't hide his doubts.There are days when I wonder if I'll make it. If I'm not jeopardizing everything. But overall, I have no regrets. I chose freedom.” He also talks about his balance: that between life as an entrepreneur, life as an athlete, life as a father and husband.It's a matter of organization. But one of my priorities remains sport. Because that's where I find my energy."
He built a close-knit team, a caring environment. He knows that adventure is not solitary.. As in a successful breakaway, relays are needed.
A big future: from local to international
And tomorrow? Loïc has his sights set on the future. In 2025, the goal is clear: strengthen the presence in France, establish itself in major cities (Marseille, Toulouse, Montpellier, Bordeaux, Paris). Fundraising is planned. International expansion will follow, with caution but ambition.
The idea isn't to become just another app, lost in the stores. The idea is to become a daily reflex. Let every French person say to themselves: "I walked, I cycled, I saved, I contributed.“The place Loïc wants for Vazy in our lives is simple: a catalyst for change. Not a miracle solution, but a piece of the puzzle. And an essential piece.
Message to the community 3Bikes : beyond sport, cycling as the future
And what should we learn from this? Cycling cannot be limited to our Sunday outings, to our structured training, to our competitions. The bicycle is also – and perhaps above all – a means of transport. A lever to transform our cities, our lives, our planet.
We love cycling too much to reduce it to a hobby.. It's time to put it back at the heart of our daily journeys. Loïc's message is clear: let's ride for pleasure, let's ride for performance... but let's also ride to live differently.
In conclusion, Vazy, a gentle revolution that can change the game
The story of Loïc Robbiani and Vazy is that ofa man who dared to leave comfort for the unknown, known for its meaning. A story of doubt, courage, sport, and conviction. But above all, it's a story that concerns us all. Because every journey we take is a choice. Every pedal stroke is a gesture. Every active kilometer is a victory.
So yes, let's keep fighting for our personal records, for our times, for our watts. But let's not forget: the biggest challenge, the one that awaits us all, is to transform our mobilityWith Vazy, this challenge becomes accessible, concrete, and fun. And perhaps, together, we can make this concept explode. Because ultimately, cycling isn't just a sport. It's a revolution.
How to download and use Vazy in 3 easy steps
1. Download the app
- On iPhone: Open the App Store and search for Vazy
- On Android: Open Google Play and search for Vazy
- Click “Install”: it’s free and quick.
2. Create your account
- Some basic information (email, password, first name).
- No bank card required, no commitment.
- You can get started in less than 2 minutes.
3. Move and accumulate
- Vazy automatically detects your active movements (walking, cycling, scooter).
- Each journey earns you points.
- These points are transformed into rewards: discounts, vouchers, advancestagis at partner stores.
In short: you move, you win, you do good for your health and the planet.
