Bytager the publication "Royal Vélo France and BMC seal an exclusive partnership for the French market"
From November 1, 2025, Royal Vélo France (RVF) becomes the exclusive commercial partner of BMC in France, marking a key step in the development of the Swiss brand.
This strategic partnership combines the excellence of BMC's premium bicycles with the expertise and proximity of RVF. Paul Didier, CEO of RVF and former BMC manager, highlights the economic opportunity and natural synergy with the RVF portfolio. Yann Erhbar, Head of Sales Europe at BMC, highlights Paul Didier's in-depth knowledge to strengthen BMC's presence in France. This alliance promises exceptional service and increased growth through the French distribution network. More information on bmc-switzerland.com et royalvelofrance.fr.
Bytager the publication "Royal Vélo France and BMC seal an exclusive partnership for the French market"
