Bytager the publication "Alltricks becomes technical partner of the French Cycling Federation"
Alltricks, the French leader in equipment for cycling, running and the outdoors, announces its commitment to the French Cycling Federation as an official technical partner.
This partnership is a natural fit, both because of the geographical proximity and the shared values that unite these two passionate cycling players.
Ambitions bytagmade for French cycling
« This agreement with Alltricks will allow us to strengthen our development strategy towards the community of athletes and raise awareness of our federation and our sports and leisure activities. The merging of our two brands is part of our skills-based marketing strategy for a truly win-win partnership. "– Michel Callot, President of the French Cycling Federation"
« Alltricks was born from a passion for cycling, and it is only natural that we are now partnering with the French Cycling Federation. We...tagWe share the same passion and ambition: to support licensed members, clubs, and high-level athletes, while promoting access to cycling for all. Together, we aim to contribute to the development and influence of French cycling. » – Nicolas Burger, CEO of Alltricks
A lasting partnership serving all cyclists
This collaboration, designed to be long-term, aims to offer every cyclist – regardless of their level or discipline – the best conditions to progress, perform and flourish.
Beyond a simple technical partnership, Alltricks and the FFC are committed to:
- Supporting enthusiasts on a daily basis
- Promoting the discovery and transmission of knowledge
- Strengthen the bytagwithin the cycling community
FFC clubs and members will benefit from privileged access to:
- Expert advice
- Personalized services
- A selection of products tailored to their needs
- Exclusive offers throughout the year
Creating connections through a shared passion for cycling
The partnership will bring to life dedicated events in the 9 Alltricks stores in France, such as group rides to cycle together and bytager the routeand practical workshops to improve technical knowledge and discover the latest innovations.
These meetings, reserved for FFC licensees, will be an opportunity to meet the Alltricks teams, to exchange ideas with other enthusiasts and to experience unique group activities.
