A Lazer helmet that shines a light on a good cause

Lazer launches the Z1 KinetiCore special edition Use Your HeadFor each helmet sold, Lazer donates €10 to the project. Bike for Future from Plan International, an initiative that uses cycling to change the lives of thousands of young girls in Rwanda.

Use Your Head More than a slogan, a commitment

Lazer has always encouraged cyclists to "use their heads" by wearing a helmet. In 2025, the Belgian brand is taking this a step further: using your head also means thinking about what you can do for others.

It is in this spirit that the limited edition Z1 KinetiCore was born Use Your HeadFor every purchase worldwide, €10 (or the equivalent in local currency) is directly donated to Plan International to support the project. Bike for Future.

A discreet design by day, spectacular by night

The helmet boasts a sleek and elegant matte black finish. An almost invisible brain motif is integrated into the shell. By day, it goes unnoticed. At night, under the headlights of a car or bicycle, it illuminates and reveals a complete brain design on the back – a luminous nod to the slogan Use Your Head.

Bike for Future Cycling in the service of equality

Organized in Rwanda (host country of the 2025 UCI Road World Championships), the project Bike for Future supports 3,600 young girls around four main objectives:

Empowering young women through the unifying power of sport
Promoting economic independence through vocational training
Breaking gender stereotypes with community support
Involving the private sector to create sustainable opportunities

« As orphans, cycling unites us and gives us a sense of belonging. “– Joyce, 18, Bike for Future participant
« Returning to my studies and acquiring new skills has been incredibly inspiring. These tools allow me to thrive and integrate into the local technology markets. – Jeannette, participant Bike for Future
« There's a stereotype that cycling is only for boys. By participating in competitions, you pave the way for future generations.taggirls to break down barriers. – Cynthia, participant Bike for Future

The cyclists of the women's Picnic PostNL team, who ride the streets every day, have testThey wear helmets and support the cause. For them, cycling is joy, freedom, and above all, opportunities that they want to see accessible to all young women.