Bytager the publication "Nimbl propels Team Visma | Lease a Bike with WorldTour level clothing"
Worn by the team since the Tour de France and officially announced as part of the major extension of their collaboration, these products mark Nimbl's direct entry into the WorldTour clothing segment, with pieces specifically developed for the most demanding races on the calendar.
« This is a strategic evolution focused on performance, perfectly aligned with the long-term vision of Nimbl “,” says Francesco Sergio, CEO and co-founder. This is not simply a sponsorship; it's a massive investment in expertise, the supply chain, and sustainable growth in new categories. Apparel complements and strengthens our business model, allowing us to offer a complete performance ecosystem while preserving our core identity and accelerating our global expansion. »
Already acclaimed by many professional runners for its handcrafted Italian shoes, Nimbl approached apparel as a natural progression. The brand developed an integrated system in close collaboration with athletes: testin real racing conditions, continuous optimization of every detail.
From the team's perspective, Mathieu Heijboer, Head of Performance at Team Visma | Lease a Bike, summarizes the impact of this collaboration: Working with Nimbl provides our riders with the high-performance clothing they need to shine at the highest level. testFrom lab testing to real-world racing conditions, this collaboration is ultra-integrated. Nimbl knows that every millimeter counts: fit, aerodynamics, comfort… the difference between victory and abandonment can hinge on these details. This partnership goes far beyond clothing: it builds a true ecosystem that allows our riders to perform at their best every day. »
An immediate design reconunborn, built for speed
Francesco Matrone, a graphic designer at Nimbl, emphasizes the visual importance in the peloton: In the context of the WorldTour, design must be essential, intentional, and identifiable at speeds exceeding 60 km/h. Our primary objective was to create a clear, high-performing, and instantly recognizable visual identity. reconnatal as that of Team Visma | Lease a Bike. Each graphic element is functional, integrated and designed to withstand maximum intensity. »
The Nimbl philosophy: subtract to perform
Eric van de Meent, director of the clothing division at Nimbl, explains the method: We've gone from challenging existing shoe standards to creating a complete, ultra-high-performance system for cyclists. Feedback from riders like Jonas Vingegaard, Wout van Aert, Marianne Vos, and Victor Campenaerts goes far beyond wind tunnel testing. Our philosophy is radical: if a feature doesn't improve speed, efficiency, durability, or comfort, we eliminate it. This level of exacting standards and refinement is only possible thanks to the trust of our customers, whom we honor by offering them the highest-performing products available. »
A long-term investment that benefits everyone
This partnership represents a long-term strategic commitment. Nimbl's product and design expertise merges with Team Visma | Lease a Bike's legendary performance culture, blending design, engineering, methodology, and data. Beyond immediate race results, this alliance sets a new benchmark in cycling performance. The lessons learned at the heart of the WorldTour directly inform all future consumer products.
