Bytagand the publication "ASSOS becomes the official partner of EF Pro Cycling"
In the world of professional cycling, where every watt counts and innovation reigns supreme, a new chapter begins for EF Pro Cycling. From January 1, 2026, the Swiss brand ASSOS, a pioneer in high-end technical equipment since 1976, succeeds Rapha as the official clothing partner of the men's (EF Education-EasyPost), women's (EF Education-Oatly) and development teams.
ASSOS and EF Pro Cycling are joining forces around shared values: curiosity, the pursuit of speed, and individuality. The Swiss brand, reconNue, renowned for its precision engineering, has worked hand in hand with EF riders, coaches and performance staff to design outfits that not only meet WorldTour requirements, but aim to exceed them.
Edwin Navez, CEO of ASSOS, states: This partnership represents a perfect alignment of values. EF Pro Cycling excels at pushing boundaries, both in sports and culture, which resonates with our own obsession with innovation. Together, we will challenge conventions and create equipment that offers real advantages.tagare in the most demanding races. »
For his part, Jonathan Vaughters, founder and CEO of EF Pro Cycling, enthusiastically adds: My first pair of cycling shorts was a pair of ASSOS – a real revelation! Decades later, they remain leaders in producing the most advanced clothing in the peloton. This partnership aims to design the fastest and most stylish cycling kit. We look forward to continuing to innovate together. »
A futuristic and high-performance outfit for 2026
The new 2026 collection embodies this forward-looking vision. Inspired by themes of exploration and discovery, it retains EF's iconic visual identity – with its signature pink – while introducing a " almost alien " to the peloton. Goodbye to the historic argyle pattern, hello to a swirling design with an overlapping grid, in a bold palette mixing pink, black and silver (SpaceSilver).
Designed as an integrated system, each element – colours, materials, construction – contributes to the quest for speed and comfort.
Available for all enthusiasts
Good news for fans: a replica version of the ASSOS x EF Pro Cycling kit will be released. Optimized for daily rides and long distances, it allows everyone to ride with the same spirit of exploration and performance as the pros.
