New URSUS wheel range for 2026: Arya, Proxima and Pura

Since 1967, URSUS has been designing and manufacturing high-end bicycle components in Italy, combining innovation, reliability, and industrial expertise. After a rebranding In a profound shift that puts the brand's technical soul back at the center, the company unveils its new wheel range for 2026: Arya, Proxima, and Pura. A comprehensive offering covering routeGravel and mountain biking, designed for all cyclists, from pros to demanding amateurs.

The brand's motto perfectly sums up the approach: " Designed by engineers, developed with athletes, testentered in WorldTour "These wheels are validated at the highest level, notably by the Picnic-PostNL team (which already used the Proxima and Arya models during the 2025 Tour de France and will continue in 2026).

Arya: The epitome of lightness and aerodynamics. Arya represents the pinnacle of URSUS expertise. Ultra-light, precise, and responsive wheels, designed to transform every watt into pure speed. Selected carbon fibers and optimized architectures for instant response: this is the no-compromise wheel for pure competitors. Available in 35mm and 50mm profiles, aerodynamic, responsive, and built for competition.

The Proxima wheels strike the perfect balance between aerodynamics, stiffness, and comfort. These wheels excel on asphalt, long distances, classics, and even fast gravel. Used throughout last season by Picnic-PostNL in the WorldTour, they gain an external width of 32mm for 2026, offering increased comfort and stability.

Proxima R (route): UD carbon construction, tubeless-ready, 35 mm or 50 mm profiles.
Proxima G (gravel): aero design + vibration-absorbing lay-up, ideal for gravel endurance and cobbled sections.
Proxima M (MTB): ultra-light hookless rims, high-tension spokes for precise control on technical trails.

The Pura range embodies URSUS's vision for regular use: robustness, advanced materials, and easy maintenance. An accessible range without sacrificing the brand's technical DNA, perfect for training, progression, or recreational outings.

Pura R (route): functional aerodynamics, maneuverability and modern compatibility.
Pura G (gravel): tire-rim optimization for safety and stability on varied terrains.
Pura M (MTB): balance between technicality, robustness and reliability.

100% Hubs Made in Italy

All models benefit from hubs made in Italy: high-quality aluminum for smoothness and durability on route/gravel, and reinforced designs for mountain biking (resistance to mud, water, dust). All precisely assembled for exemplary rotation, even under heavy load.