Between structured training, rapidly growing competitions, and record-breaking performances, 2025 confirms the French enthusiasm for Zwift. Here are the key trends, figures, and specific features.
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USA, reconbuild the athlete before the cyclist
When we push open the door to his studio, what strikes us first is neither the decor nor the equipment. It's the movement. Nothing spectacular, no
Strava 2025 Review: Gen Z Ditches TikTok for Running
Strava's 12th annual report has just been released: by 2025, young people have massively swapped hours spent on TikTok and Instagram.tagRam against sneakers, a bicycle,
Is the bicycle a new social marker of our lifestyles?
…or, to put the problem another way: when a manager becomes a rolling CV! Because, indeed, there was a time when "rolling" simply meant… rolling. Today,
Influencers: Marketing asset or trap? 3/3
Special Report – Part 3/3, Before going any further, a reminder: Part 1 explored the positive contributions of cycling influencers. Part 2 analyzed the negative aspects.
Influencers: Marketing asset or trap? 2/3
Special Report – Part 2/3, Before we continue, a quick recap of Part 1: we explored all the positive contributions of cycling influencers
Influencers: Marketing asset or trap? 1/3
Special Report – Part 1/3, We are launching a three-part series on a topic that now permeates the entire cycling world: the role of
Hi, and even to the cyclists who don't say hello
Cycling is a magical world: two wheels, a bit of air, breath, and thighs that work.testdiscreetly, landscapes, and sometimes even a filter coffee in
Cyclists vs. cars: what if the problem is us?
The coexistence between cyclists and motorists sometimes resembles a poorly arranged shared apartment: each has their own habits, certainties, quirks, and above all… each is convinced of being
A visit to CMT: titanium in all its welded forms
Titanium is a material that has never disappeared despite the dominance of carbon fiber at (almost) every budget. Praised for its durability, repairability, elasticity, and