Society | 3bikes.fr your Cycling, Gravel & Triathlon magazine

Featured Mag Company

18th January 2026

Why are racing bike handlebars round?

18th January 2026 0 Comments Reading time : 5 minutesbicycle aerodynamics, cinelli, bike handlebars, bike cockpit, bike check, cycling culture, Dany, drop bar, handlebar ergonomics, gravel, aluminum handlebars, carbon handlebars, handlebars route, history of the bicycle, innovation bicycle, handlebar width, hands down, cycling equipment, bicycle mechanics, peloton, Philippe, piletage bicycle, aerodynamic position, bike position route, route, Seb, sprint bike, stability descent, uci, mountain bike

Every Sunday, whether on a small route a slightly bumpy country road or a gravel path along a canal where you're more likely to see herons

Featured Mag Company

31st December 2025

The cycling crisis isn't just a sales issue.

31st December 2025 3 Comments Reading time : 3 minutesbuying a bicycle, cash flow, specialized trade, consumer behavior, cycling crisis, bicycle distribution, bicycle economy, high-end bicycle, cycling industry, bike shop, bike shops, cycling market, second hand market, bicycle market, profit margins, business model for bicycles, supplier negotiations, commercial performance, post-Covid, bicycle price, bicycle resale, stock rotation, bicycle after-sales service, bicycle stocks, Treasury, VAE, electric bike, new bike, cyclist, sales volume

For the past two years, the situation has been stark: shops are closing, stocks are sitting idle, and profit margins are evaporating. We talk about a cycling crisis as if it were an accident.

Featured Mag Company

18st December 2025

32 inches: the rumor that's causing friction with transmissions

18st December 2025 0 Comments Reading time : 4 minutes26-inch Mountain Bike, 27, 29-inch Mountain Bike, 3bikes, 5-inch Mountain Bike, mountain biking rumors, XC competition, cross-country mountain biking, Mountain biking culture, mountain bike debate, mountain bike evolution, mountain bike crossing, future of mountain biking, MTB geometry, history of mountain biking, mountain bike innovation, Jeff Tatard, Mountain biking equipment, new mountain bike, mountain bike performance, Mountain bike performance, 32 inch wheels, mountain biking rumors, mountain bike wheel sizes, bicycle technology, mountain bike trends, test Mountain biking equipment, UCI Mountain Bike, 32 inch mountain bike, Big wheel mountain bike, Modern XC

In shops and at trade shows, the message has become almost unanimous. Bike retailers keep repeating it: mountain biking is losing ground, while gravel biking is gaining popularity.

Featured Mag Company

2st December 20251st December 2025

Is the bicycle a new social marker of our lifestyles?

2st December 20251st December 2025 1 Comment Reading time : 3 minutesbicycle accessories, carbon, cycling community, cycling behavior, cycling culture, cycling, modern cycling, amateur cyclist, cycling equipment, cycling identity, material inflation, longchamp, bicycle brands, social marker, cycling equipment, cycling performance, sports practice, bicycle price, relationship to the body, relationship to cycling, sociology of sport, lifestyle, cycling trends, tests material, cycling tribes, biking, high-end bicycle, premium bike, biking route, city bike

…or, to put the problem another way: when a manager becomes a rolling CV! Because, indeed, there was a time when "rolling" simply meant… rolling. Today,

Allroad Mag Route Company Triathlon

November 29, 20253st December 2025

Influencers: Marketing asset or trap? 3/3

November 29, 20253st December 2025 Updated on December 3, 2025 at 18:21 0 Comments Reading time : 3 minutescycling analysis, authenticity content, influence business, cycling community, Herbalife conference, reader trust, material review, cycling culture, commercial abuses, influence abuses, social media excesses, cycling ethics, Experience Canada, influential gurus, editorial independence, cycling influencers, freedom cyclist, manipulation influence, sports marketing, editorial neutrality, objectivity tests bicycle, marketing practices, social pressure cycling, psychology of influence, influencer responsibility, role of the media, cycling storytelling, pyramid scheme, media transparency, consumer vigilance

Special Report – Part 3/3, Before going any further, a reminder: Part 1 explored the positive contributions of cycling influencers. Part 2 analyzed the negative aspects.

Allroad Mag Route Company Triathlon

November 28, 2025November 30, 2025

Influencers: Marketing asset or trap? 2/3

November 28, 2025November 30, 2025 Updated November 30, 2025 at 17:05 p.m. 0 Comments Reading time : 7 minutesauthenticity content, influence business, bike discount codes, cycling community, Cyclist behavior, conflicts of interest, cycling consumption, sponsored content, bike reviews, influence abuses, bicycle economy, ethics influence, cycling gadgets, bicycle industry, cycling influencers, affiliate links, cycling lifestyle, bicycle marketing, cycling gear, editorial neutrality, objectivity tests bicycle, brand partnerships, bicycle product placements, social pressure cycling, reality of cycling, social media cycling, reviews material, cycling sponsorship, Marketing strategy, influencer transparency

Special Report – Part 2/3, Before we continue, a quick recap of Part 1: we explored all the positive contributions of cycling influencers

Allroad Mag Route Company Triathlon

November 27, 2025November 29, 2025

Influencers: Marketing asset or trap? 1/3

November 27, 2025November 29, 2025 Updated November 29, 2025 at 16:28 p.m. 0 Comments Reading time : 3 minutesbicycle accessories, bikepacking, cyclist cafe, action cameras, cycling community, sports community, cycling tips, content creators, cycling culture, cycling, bike training, Garmin, gravel, cycling influencers, cycling inspiration, in thetagram bike, bike routes, cycling lifestyle, cycling equipment, bicycle mechanics, cycling motivation, Passion for cycling, cycling pedagogy, bike rides, Strava, cycling trends, TikTok bike, Tubeless, Wahoo, YouTube cycling

Special Report – Part 1/3, We are launching a three-part series on a topic that now permeates the entire cycling world: the role of

Featured Mag Company

November 26, 2025November 25, 2025

Hi, and even to the cyclists who don't say hello

November 26, 2025November 25, 2025 0 Comments Reading time : 4 minutesbike culture, bike shop, hello bicycle, bike cafe, cycling community, shorts, cycling, parking for cyclists, silent cyclists, In the Musette, Eddy Ficelle, cycling spirit, peloton spirit, cycling label, gravel, cycling mood, bicycle humor, influence bicycle, young cyclists, cycling motivation, peloton, cyclist politeness, route, cycling routines, bike ride, bike story, Strava, Tubeless, biking, wattmeter

Cycling is a magical world: two wheels, a bit of air, breath, and thighs that work.testdiscreetly, landscapes, and sometimes even a filter coffee in

Featured Mag Company

November 24, 2025

Cyclists vs. cars: what if the problem is us?

November 24, 2025 0 Comments Reading time : 5 minutescycling facilities, motorists, urban traffic, road coexistence, driver behavior, road behavior, cycling, Conflicts route, parking for cyclists, dangers for cyclists, distraction at the handlebars, cycling headphones, red lights, cycling offences, soft mobility, urban mobility, door opening, bytagand de la route, cycle paths, road Prevention, cyclists-motorists relationship, respect for the rules, roll two abreast, bicycle safety, cycling slalom, bicycle phone, road tensions, town planning, bicycle in the city, live together route

The coexistence between cyclists and motorists sometimes resembles a poorly arranged shared apartment: each has their own habits, certainties, quirks, and above all… each is convinced of being

Featured Mag Company

November 20, 2025November 20, 2025

Wearing a helmet: protection or infantilization?

November 20, 2025November 20, 2025 5 Comments Reading time : 6 minutesbicycle accidents, modern helmet, Helmet required, helmet route, casque vélo, bicycle fall, helmet comfort, cycling culture, cycling, sporty cyclists, helmet debate, cycling training, cycling equipment, exemplary cycling, cycling group, helmet discomfort, Jean-Loup, freedom cyclist, individual freedom, cycling glasses, Nico Meunier, Helmet requirement, cycling practice, bicycle safety, cyclist protection, cyclist responsibility, boars, cyclist safety, road safety, wind in the hair

The debate that's tightening the jaws… Apparently, in Spain, helmets are mandatory outside built-up areas. Not for going to the bakery – which will reassure those who love…