Is the bicycle a new social marker of our lifestyles?

…or, to put the problem another way: when a manager becomes a rolling CV! Because, indeed, there was a time when "rolling" simply meant… rolling. Today,

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Prymahl unveils its new range of wheels: more technical, lighter, 100% French-made

The northern French brand Prymahl is shifting into high gear. With a strong identity and clear positioning, it is launching a completely redesigned range: 27 models that cover

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Specialized Launches 4th Generation Diverge

Specialized unveils the Diverge 4, a revolution in the world of gravel riding, designed to combine speed, comfort, and versatility. This bike pushes the boundaries of escape with innovations

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Ekoï unveils its first full carbon wheels

Ekoï, the cycling equipment brand, is launching for the first time in its history the marketing of a limited edition pair of full carbon wheels with a warranty

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