Multiple Tour de France winner Tadej Pogačar has entered into a long-term partnership with Continental, the world leader in tire technology. This
Tag: partnership
Arkea – B&B Hotels team’s Bianchi bikes for 2025
The French World Tour team and the Italian brand are continuing their collaboration for the 2025 season, which began at the Tour Down Under in
Four more years for the partnership between Shimano and FDJ-Suez
Shimano is strengthening its support for women's cycling, combining elite-level performance with innovation to inspire the next generation. In a sport where
Mendiz will equip the Euskadi foundation
The Euskadi Foundation, which includes the historic Euskaltel-Euskadi team, will ride Mendiz bicycles. Source: press release L'héritagand Mendiz in
Unibet Tietema Rockets chooses KASK helmets in partnership until the end of 2026
During the 2025 and 2026 seasons, the riders of the UCI ProTeam Unibet Tietema Rockets, a team known for its original approach to cycling, will wear
Origine becomes partner of Race Across Series
For several years, Origine has been heavily involved in ultra-distance by supporting athletes and events. The brand has made endurance on route
ALÉ and the Danish Federation sign a partnership for the next four seasons
Alé announces a new and prestigious partnership with the Danish Cycling Federation (Danmarks Cykle Union, DCU). Source: press release The brand
Pirelli, partner of the Alpecin-Deceuninck team until 2029
This partnership strengthens Pirelli's presence on the World Tour and XCO World Cup circuits and contributes to the development
INEOS Grenadiers and KASK extend partnership
Italian company and British World Tour outfit extend partnership, renewing commitment to work together to develop cycling helmets
Hutchinson returns to the World Tour as official technical partner of the Intermarché – Wanty team
As Official Technical Partner, Hutchinson will equip the riders of the World Tour Intermarché-Wanty team as well as the U23 team with its tires.