For over a decade, Origine has stood out as the pioneer of online bike configuration, an innovation that has redefined industry standards.
Tag: customization
Wheel Mastery takes over from Asterion
Behind the recent Wheel Mastery structure is a former pillar and co-founder of Asterion, whose notoriety as a montage of custom wheels had largely exceeded
MyCanyon Personalization Program Coming to Europe
Canyon is expanding its MyCanyon program in Europe, allowing customers to customize Aeroad CFR bikes via Canyon.com or the Canyon app. Options include color choices,
BMC VAR0: a blank canvas to customize your bike
BMC, the Swiss premium bicycle brand, unveils its new VAR0 series, a unique opportunity for cyclists to personalize their bike. Available now, this
Trek Expands Project One Chroma Paint Line
Trek announces the expansion of its prestigious Project One CHROMA paint series, now enriched with eight new shades: Mirror, Gold, Ivy, Pink, Root Beer, Ruby, Sapphire and
Alé unveils its personalization service Alé Custom Lab
Imagine a cycling outfit that perfectly reflects the spirit of your team or group, designed with exceptional craftsmanship and cutting-edge textile technology. It's
IRIS: the customization tool from Berria Bikes
Berria Bikes, a pioneer in bicycle customization, strengthens its position in the sector with the new version of its IRIS configurator, which now allows you to customize
Canyon launches its MyCanyon customization program
Canyon takes a co-creation approach to customization, working with world-renowned artists Felipe Pantone and Elena Salmistraro for the new designs of the
New decoration for the Origin Fraxion
The Fraxion evolves with a new customization. This new cut offers a modern and dynamic design. It brings a touch of elegance and contrast, highlighting the
3T Launches Five New Bespoke, Handcrafted Colours
Launched in 2020, the RaceMax has quickly become a leader in its category. It consistently proves itself on the starting line of the most prestigious races and