BMC, the Swiss premium bicycle brand, unveils its new VAR0 series, a unique opportunity for cyclists to personalize their bikes.
Tag: customization
Trek Expands Project One Chroma Paint Line
Trek announces the expansion of its prestigious Project One CHROMA paint series, now enriched with eight new shades: Mirror, Gold, Ivy, Pink, Root
Alé unveils its personalization service Alé Custom Lab
Imagine a cycling outfit that perfectly reflects the spirit of your team or group, designed with exceptional craftsmanship and technology
IRIS: the customization tool from Berria Bikes
Berria Bikes, a pioneer in bicycle customization, strengthens its position in the sector with the new version of its IRIS configurator, which allows
Canyon launches its MyCanyon customization program
Canyon takes a co-creation approach to customization, working with world-renowned artists Felipe Pantone and Elena Salmistraro to
New decoration for the Origin Fraxion
The Fraxion evolves with a new customization. This new cut offers a modern and dynamic design. It brings a touch of elegance and contrast,
3T Launches Five New Bespoke, Handcrafted Colours
Launched in 2020, the RaceMax has quickly become a class leader, consistently proving itself on the race starting line
Test from Shimano's E-TUBE app: an essential tool for modern cyclists
The world of cycling has seen impressive technological advances in recent years, and the Shimano E-TUBE app is a perfect example. This tool
Rotger Stickers: stick the emotion, roll the passion!
“I have an idea!”: remember this short sentence that can say a lot? It crosses our minds like a
A new face for Parlee
Parlee Cycles has been acquired by John Harrison who will take an active role in the business and serve as CEO. The Parlee Cycles brand